THE RIDE CONTINUES: IGLOO AND VOLKSWAGEN ACCESSORIES EXPAND SPECIAL-EDITION COOLER COLLECTION
February 9, 2021
February 9, 2021 (Katy, Texas) – Today, Igloo and Volkswagen Accessories revealed the expansion of their product collaboration with two all-new Volkswagen Bus Stainless Steel Can Tumblers. The special-edition drinkware styles join the existing collection of Playmate coolers inspired by the iconic and beloved VW Microbus. The entire Igloo x Volkswagen Collection is available now at igloocoolers.com/vw.
“Collaborating with Volkswagen Accessories has been incredibly fun,” said Brian Garofalow, Chief Marketing Officer at Igloo. “In 2020, we started with special-edition Volkswagen inspired Playmates fans loved — designs which merged VW’s iconic Bus with our iconic Playmate cooler — and now we’ve expanded into drinkware with VW Bus inspired stainless steel tumblers. With this bigger offering, fans now have even more options to enjoy chilled drinks and snacks wherever the road takes them.”
Igloo designed the Volkswagen licensed product collection of Playmate coolers and reusable, insulated tumblers after the classic, world-famous VW Microbus, the revolutionary vehicle that shook up the automotive industry when it was released in 1950. The new 16-ounce Volkswagen Bus Stainless Steel Can Tumblers come in blue and in red — which match the previously released Volkswagen inspired Playmate Elite and Playmate Mini coolers — and feature a durable vacuum-insulated stainless steel body that keeps drinks colder for longer.
The special-edition Volkswagen Bus Stainless Steel Can Tumblers, each $19.99, and Playmates, ranging $29.99–$49.99, are available now, while supplies last.
Born from a modest metalworking shop back in 1947, Igloo has been instrumental in redefining how we live, work and play. What began with bringing clean water to the worksite quickly moved into super-functional, best-in-class ice chests. Igloo products made the family outdoor recreation movement of the 20th century possible. Suddenly, taking your kids camping on the weekend became easy and cross-country road trips became a summer vacation staple.
As we approach our next century, Igloo is 1,200 employees strong. We are proud to call—a 1.8-million-square-foot, three-building facility in—Katy, Texas home. With more than 500 products sold at thousands of retailers around the globe, we can confidently call ourselves the number one cooler manufacturer in the world.
And through it all we haven’t lost sight of our original goal—to create products that enable the pursuit of happiness (however you define it). That’s why we’re still working hard every day to innovate, create and make it easier for you to get out, work hard and play even harder.