Industry News 4/26/2005

Giant Skateboard Distribution Sheds Clothing Ops to Focus on Hard Goods

Giant Skateboard Distribution Sheds Clothing Ops to Focus on Hard Goods

Huntington Beach, CA – April 26, 2005 – Giant Skateboard Distribution announced today a refocus on traditional skateboard products for the brands it distributes.

Giant Skateboard Distribution launched cut and sew clothing lines from each of the current brands in 2004.  With a turn in the skate market the clothing brands did not end up being as successful as hoped.  With this said Giant has cancelled the cut and sew program going forward along with the outside road rep sales force. 

"We have appreciated all the hard work each road rep has put into Giant Distribution and will support each rep 100%,” said Rob Valerio General Manager of Giant Skateboard Distribution.  “It was a hard decision but the right one for future growth of Giant."

With 15-years of experience in the skateboard hard goods industry, Giant has been a leading Distribution company that has helped develop many skateboard brands.  Giant distributes Black Label, Destructo, Popwar and Stereo Skateboards.