Industry News 4/28/2005

Crown Athlete Management Group Hires John Lee As Director Of Marketing

Crown Athlete Management Group Hires John Lee As Director Of Marketing

Action sports industry expert brings wealth of marketing knowledge to Crown AMG’s rapidly growing client list
 
CARLSBAD, Calif., (April 27, 2005) – Crown Athlete Management Group (AMG) announced today that highly respected action sport’s industry marketing expert John Lee has been named as Crown AMG’s Director of Marketing, effective immediately.
 
Lee, whose career credits include successful stops at such popular action sports companies as Rip Curl, Spy Optic, and On a Mission, will handle the marketing duties for such Crown AMG clients as Monster Energy Drink, Freestyle Watches, Pro-Circuit, BP, am/pm – along with a stable of athletes including Jeremy McGrath, Nick Wey, Sean Hamblin and Tucker Hibbert, just to name a few.
 
“John and I have worked on a professional level for some time now, beginning with our days at Spy Optic (John as the Director of Global Marketing and Scott as National Sales Manager),” said Scott Sepkovic, President/CEO of Crown AMG. “John possesses an across-the-board understanding of the action sports industry and shares the same passion I do about being a participant as well as making action sports his profession. He brings with him a great deal of street credibility with these athletes, which is equally as important when working with the representatives of the many brands that Crown AMG represents.”
 
Sepkovic continued: “Crown AMG’s client list has grown at such a phenomenal rate that we needed to bring on somebody that could manage both long-term marketing strategy as well as the day-to-day marketing needs of our clients, be it the athletes we represent to the brands we’re working to grow. And John Lee fits this role perfectly.”
 
Lee was excited with the opportunity to align himself with long-time friend and colleague Sepkovic and is looking forward to continuing to apply his marketing expertise in the action sports industry through Crown AMG.
 
“Crown AMG is growing at an astronomical rate!” said Lee. “Scott has laid the foundation with a number of popular brands that are on the cusp of being synonymous with the action sports industry. Crown AMG has also built an action sports client list that’s as exciting as they come. My hope is to step right in and help elevate the Crown AMG client list though a marketing, branding and media strategy built on mine and Scott’s combined knowledge of more than 30 years of experience in the action sports industry.”
 
Crown Athlete Management Group is the most comprehensive marketing, branding and athlete management firm focused on the future of action sports.  For sponsorship opportunities or media information please contact
info@CrownAMG.comor by phone (760) 918-9374.

Please visit us online at www.CrownAMG.com