Industry News 5/2/2005

Monster Energy To Sponsor A Legion Of Amateur Action Sports Stars

Monster Energy To Sponsor A Legion Of Amateur Action Sports Stars With Revolutionary “Monster Army” Team

The famous ‘Monster Ripped Claw’ logo will appear on the boards, helmets, and bikes of top amateur action sports athletes across the country in this one-of-a-kind sponsorship program – conceived by the popular energy drink brewer and
CARLSBAD, Calif., (April 29, 2005) – Utilizing its absolute loyalty to action sports and tapping on the energy of the hyper popular board sports realm, Monster Energy Drink announced today that it has created a cutting edge sponsorship program geared towards locating and sponsoring top amateur athletes from coast-to-coast.
Dubbed the “Monster Army,” the program is a new online sponsorship system that allows Monster Energy to coordinate ‘easily and paper-free’ with, potentially, every amateur action sports athlete in the United States. The Monster Army will give am's an opportunity to apply for Monster Energy Drink sponsorship through a unique program powered by
“Targeting and supporting individual action sports athletes has had an incredible impact on the sales and image for Monster Energy Drink,” said Scott Sepkovic, President/CEO of Crown AMG. “The Monster Army will kick off with action sports with a highly structured grass roots competition program, to implement this nationwide sponsorship opportunity program – via the Internet.”
According to President Scott Tilton, the concept for the Monster Army sponsorship program actually streamlines a process for amateur action sports athletes that has been developing for years.
“The Monster Army program will do away with the expensive and wasteful paper trail as athletes will utilize an electronic approach to applying for sponsorship consideration via Monster Energy Drink’s website,” said Tilton. “Kids can come up with a logon, create a custom profile, then submit their application for consideration to become part of the Monster Army – which will then be reviewed by the ‘General’ at Monster Energy HQ.”
The Monster Army website will consist of three potential sponsorship opportunities for amateur action sports athletes. They include:
Private – Athletes receives a limited amount of Monster Energy product and promotional goods, along with a discount on all Monster Energy Drinks.
Sergeant -  More product, higher level of exposure.
Captain – Most product and exposure.