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Charge E-Bikes Cycle Forward with Backbone Media

April 5, 2021


Wilton, CT (March 29, 2021) Charge, the direct-to-consumer electric bike brand, and a brand of Dorel Sports, has partnered with Backbone Media as its public relations agency of record.


Charge, which is owned by Dorel Industries, Inc. alongside iconic cycling brands Schwinn, Cannondale, GT, and Mongoose, first came onto the scene in the U.K. in 2004, with a mission of making cycling accessible to everyone. The brand reached widespread acclaim in the cycling community for its offering of well-priced, durable bikes that are fun to ride. After many years of research and consideration, in 2020 Charge pivoted operations to the U.S. and relaunched the brand as an e-bike company.


“Charge has made it their mission to not only make the bike buying process easy and more accessible to more people but also to make people's lives easier through owning one,” said Ian Anderson, Backbone Vice President of Public Relations. “Bike sales have skyrocketed across the country this year and Charge has an option for everyone, from the leisurely rider, to the commuter, to those who want to ride off-road.”


The company offers three different e-bike styles – City, Comfort, and XC, all at affordable prices and shipped in easy to assemble, sustainable packaging. Additionally, all Charge bikes have thoughtful features like foldable handlebars and pedals, automatic tire pressure sensors, and powerful motors that get up to 50 miles per charge.


“E-bikes are exploding in Europe and the U.S. is finally starting to come around to the many benefits they offer,” said Nick Larsen, founder of Charge. “We are excited to have the Backbone team help introduce e-bikes to more people and get more people riding.”


For more information regarding Charge, please direct inquiries to Delaney Wood at [email protected]

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About Charge Bikes
Charge believes everything about buying and owning an e-bike should be easy — and that riding one should make your life easier. By combining flawless design with the latest technology, Charge reimagines cycling from every angle, from how bikes are built to how they are bought, shipped, assembled, and stored.

About Dorel
Dorel Industries Inc. (TSX: DII.B, DII.A) is a global organization, operating three distinct businesses in juvenile products, bicycles, and home products. Dorel's strength lies in the diversity, innovation, and quality of its products as well as the superiority of its brands. Dorel Juvenile's powerfully branded products include global brands Maxi-Cosi, Quinny, and Tiny Love, complemented by regional brands such as Safety 1st, Bébé Confort, Cosco, and Infanti. Dorel Sports brands include Cannondale, Schwinn, GT, Mongoose, Caloi, and IronHorse. Dorel Home, with its comprehensive e-commerce platform, markets a wide assortment of domestically produced and imported furniture. Dorel has annual sales of US$2.8 billion and employs approximately 8,200 people in facilities located in twenty-five countries worldwide.

About Backbone Media
Backbone Media is the country’s foremost active lifestyle marketing agency. For 23 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.