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Alterra Mountain Company Appoints Chief Operating Officer
April 5, 2021
Today Alterra Mountain Company announced Mark Brownlie, current President of Mammoth Mountain and June Mountain and Regional Chief Operating Officer (RCOO) – Western Region, has been promoted to Chief Operating Officer - Resorts for Alterra Mountain Company.
Mark’s responsibilities include oversight of all Alterra Mountain Company destination operations, building and organizing the destinations’ teams, and working in concert with the COO - Hospitality, to drive the profitability and growth of the company through continual improvement of the guest experience and driving the Key Performance Indicators (KPIs) of the Resorts Division. “For several years, Mark has been a remarkably successful operator of Mammoth Mountain, Alterra Mountain Company’s largest destination,” said Rusty Gregory, CEO of Alterra Mountain Company. “He is an inspirational leader who is as passionate about the mountains and the company as he is caring about our people. I am proud to promote him to Chief Operating Officer – Resorts.”
Born in the mountains of Scotland, Mark is a life-long skier who began his ski industry career in his home country over 35 years ago. After spending time teaching and coaching throughout Europe, New Zealand and Australia, Mark joined the Mammoth Mountain team in 1997. At Mammoth Mountain, Mark held the positions of Head Race Coach, Director of Mammoth Freeski, Snowboard and Alpine Teams, Managing Director of Athletics, VP of Mountain Operations, and Chief Operating Officer. In 2017, Mark was promoted to President of Mammoth Mountain and June Mountain. Mark was named RCOO - Western in 2019.
“I am excited and humbled by this new opportunity and I look forward to collaborating with the RCOOs, our resort presidents, division leaders in Denver, and all team members across the company. Building our team will continue to be a priority as we look to the future of Alterra Mountain Company and continue to crush it in all aspects of our business,” said Mark Brownlie, Chief Operating Officer - Resorts for Alterra Mountain Company. “My passion for skiing has always been a driving force, but more important is my life-long philosophy of investing in others. I am confident that together we will achieve success by staying true to Alterra Mountain Company’s vision through focusing on enhancing our guest and employee experiences and growing our global mountain community.”
Mark will report directly to Rusty Gregory, Chief Executive Officer. An internal process will begin immediately to fill the Mammoth Mountain President and the Regional Chief Operating Officer (RCOO) – Western Region roles.