Body Glove and McPhail Continue to Ride Wave of Success and Announce Agreement Extension
April 29, 2021
REDONDO BEACH, Calif. (April 29, 2021) — Body Glove and Marquee Brands have announced they have extended a multi-year extension with their longstanding partner McPhail Sports. Regarded as a successful distribution company based in New Zealand, McPhail Sports Limited will continue their agreement to develop and produce innovative Body Glove product lines for today's new generation of Body Glove consumers in Australia and New Zealand.
With the increased demand for Body Glove last year, the brand saw remarkable growth during the pandemic. Consumers sought out Body Glove's innovative hard goods, such as inflatable kayaks and ISUPs, along with swimwear, wetsuits, and an extensive soft line offering. The South California brand, whose founders were the original creators of the wetsuit, saw 2021 as a breakout year with record sales in its 68-year history.
Following Body Glove's relaunch in Japan and ongoing interest in the Summer Olympics in Tokyo, the renewed agreement with McPhail will strengthen Body Glove's presence at retail in Australia and New Zealand. The brand will further capitalize on rising interest in action sports across the region and further afield across Asia.
Peter Maule, SVP, Sports and Active Brands at Body Glove shared “I am delighted that we have concluded our multi-year extension and partnership with Andrew and the team at McPhail. They have been instrumental in driving our brand growth in Australia and New Zealand through exceptional product design, technology, sourcing, and distribution. They have been a key contributor to the brand's record-setting year in 2021 and are poised for an even strong year in 2022”.
Andrew McPhail, CEO of McPhail Sports Limited said “Our customers are all about family, they lead outdoor active lifestyles and are looking for products and a trusted brand like Body Glove. From McPhail’s early days of manufacturing leather and textile garments to today proudly working with one of the most exciting and comprehensive leading water sports brands worldwide, we couldn’t be more excited to extend our partnership with Body Glove.