Industry News 5/19/2005

Rip Curl announces Cody Felter as Global Brand Manager

Rip Curl Announces Cody Felter as Global Brand Manager for the International Surfing Company’s Girls Division.

Cody comes to Rip Curl International from Ezekiel, where she held the command of Jrs. Marketing Manager. Before Ezekiel, Cody spent her previous years as publisher of the Surf Industry’s feminine, lifestyle publication, Lemonade. Cody brings an unparalleled knowledge of brand development to Rip Curl, along with extensive relationships in the magazine, entertainment and retail worlds.

Rip Curl is focused on continuing the growth and development of the brands already successful girls division, and sees Cody Felter as the perfect ingredient to take the business to the next level.

“I think I speak for all of us here at Rip Curl when I say that there is no one who fits the position of Global Girls Brand Manager, better than Cody,” stated Rip Curl Marketing Director, Mike Makos. “She brings with her a wealth of experience and knowledge and her energy and motivation acts as a great catalyst when bringing this marketing team together.”

With Rip Curl’s recent headquarter relocation and plans for major movements in the near future, Cody’s addition only adds more fuel to the brand fire.