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Alterra Mountain Company Names Jared Smith as President

June 1, 2021

Denver, Colorado, June 1, 2021 – Alterra Mountain Company announced today that Jared Smith has been selected as President of the mountain destination company, effective June 7, 2021. Smith will be responsible for operating and further developing the company’s Resort Division for its 15 mountain destinations.

Smith’s team will focus on the delivery of high-quality guest experiences consistent with each destination's brand, advancing employee relations, and driving growth and profitability of the enterprise. His team will include Mark Brownlie, Chief Operating Officer – Mountains, and Todd Shallan, Chief Operating Officer – Hospitality. Smith will report to Chief Executive Officer, Rusty Gregory.

Smith joins Alterra Mountain Company following more than 15 years at Live Nation Entertainment, where he most recently served as President and Global Chairman of Ticketmaster. As the world’s leading live event consumer marketplace and venue technology platform, Ticketmaster is the chosen partner for thousands of live entertainment properties worldwide powering more than 500 million ticket transactions a year in more than 30 countries.

"Jared’s professional experience placed him at the center of connecting consumers with some of the most recognizable brands and experiences in the world," said Rusty Gregory, Chief Executive Officer, Alterra Mountain Company. "His proven ability to build exceptional teams and create new products and services to deliver sustainable growth is a unique fit for where we are in the development of Alterra Mountain Company."

Across a variety of leadership roles, Jared led the company through a reinvention of its approach to client, artist, and fan engagement and helped transform its sales, support, product and technology organizations. While at Ticketmaster, Jared was recognized for the development of a variety of key industry advancements. He was honored on Billboard’s Power 100 list in 2020, 2019, 2017 and was twice named to both Sports Business Journal and Billboard Magazine’s “40 Under 40” lists in 2014 and 2015.

"Alterra Mountain Company is a special company that has assembled some of the most iconic destinations on the planet with a vision to build a global mountain community and reinforce what makes each one of the destinations unique," said Jared Smith, appointed President of Alterra Mountain Company. "The universal commitment to this vision from the leadership team was very attractive to me. I’m excited and humbled to be a part of it."

A native of Davenport, Iowa, Jared attended the University of Iowa and received a BA in Journalism and Mass Communication. He will be based out of the Denver headquarters.

About Alterra Mountain Company
Alterra Mountain Company is a family of 15 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Alterra Mountain Company honors each destination’s unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone. For more information, please visit