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woom Launches Its First Electric Bike for Kids in the U.S.

June 2, 2021

Kara LaPoint

woom Launches Its First Electric Bike for Kids in the U.S.
woom UP is the most premium kids’ e-bike on the market

June 2, 2021 – AUSTIN, TEXASwoom, a globally-acclaimed kids’ bicycle company, launches its first electric bike (e-bike) for kids in the United States. The woom UP is the most premium kids’ e-bike available, thanks to a combination of its FAZUA drive system, SRAM NX drivetrain, air suspension fork, hydraulic disc brakes, and woom’s superlight aluminum frame. It’s the only kids’ e-bike that features the renowned FAZUA E-motor, making it the lightest mid-drive integrated e-bike built for children.

Recommended for kids who already have experience riding bikes, the woom UP enables young riders to go farther and bike more frequently through its pedal-assist electric motor, greatly expanding their riding opportunities, from technical singletrack trails to casual family adventures, both on- and off-road. The premium 250-watt FAZUA drive system enables pedal-assist in three customizable settings, up to 12 mph. Riders can download the free Fazua Rider app, which gives the flexibility to fine-tune the power modes, monitor the motor’s data (power output, remaining range, etc.), and record all the stats during a ride, including distance, speed, and elevation. The compact and lightweight combined motor and battery unit can also be easily removed for the option to ride without pedal assist.

With a mountain bike foundation and geometry, the woom UP comes with an easy-to-operate SRAM NX gearing system. The SRAM NX has 11 gears and a wide gear ratio, ready to take on any terrain. A high-quality air suspension fork offers adjustable compression and rebound damping to be tuned for the terrain and the day’s conditions, plus its lock-out function is a bonus on the climbs or flat roads. Easy-to-modulate disc brakes provide maximum stopping power in every situation, including steep slopes and wet conditions.

"We found that kids looking to experience the benefits of pedal-assist biking were often riding small-sized adult electric mountain bikes, which are heavy and not built with kids in mind,” said Mathias Ihlenfeld, CEO woom bikes USA. “Now, they have a kid-specific option that is roughly 30% lighter, providing a substantially better riding experience.”

Like all woom bikes, the woom UP is designed top-to-bottom with kids in mind: from the electric motor and app, to the superlight aluminum frame and youth-specific geometry, child-friendly diameter grips, brake levers suitable for small hands, and shorter cranks than adult bikes.

“Kids are falling in love with bikes across the country, and now these little shredders want to ride farther and for longer periods of time on their woom,” said Ihlenfeld. “After years of design, we’ve created what we believe is absolutely the greatest kids’ e-bike in the world, further enabling the love (and thrill) of biking for fun and sport, as well as encouraging the idea of human-powered transportation at a young age.”


E-bikes have become a popular alternative mode of transportation, replacing short car trips and providing a unique way to navigate through local neighborhoods and cities. And with its superb off-road capabilities, the woom UP significantly expands riding options for families, as kids can now ride right alongside their parents on longer trail or gravel rides they may not have previously been able to join. Furthermore, the woom UP provides a great alternative to lifts or car shuttles for resort-style, high mountain riding.
The woom UP is offered in two sizes:

woom UP 5 features 24-inch tires, and fits kids approximately 7 to 11 years old (50’’ – 57” in height). MSRP $3,599 USD

woom UP 6 features 26-inch tires, made for kids approximately 10 to 14 years old (55” – 65” in height). MSRP $3,749 USD

Both models are available at us.woombikes.com, with Affirm financing options. Live pre- and post-purchase consultations hosted by woom product specialists are complimentary for customers to learn more about the UP and support the assembly, set-up, and any questions about woom’s e-bike.

For more information, additional specifications or to shop for woom UP, please visit us.woombikes.com/up.

About woom bikes USA
woom is a globally-acclaimed kids’ bicycle company, originally founded in Austria in 2013, and expanded to the United States one year later. Located in Austin, Texas, woom has disrupted the kids’ bike category in North America, as the largest and fastest growing direct-to-consumer brand in the space. Its award-winning bikes include options that are 40% lighter than conventional kids’ bikes, making woom bikes the lightest series-production kids’ bikes in the world. For more information, visit us.woombikes.com or @woombikesusa on Instagram.

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