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Z SUPPLY, LLC Adds Tech Innovation to its Online shopB2Z Wholesale Platform

June 29, 2021

NATIONWIDE – 2021 has been busy thus far for Z SUPPLY, LLC tech developers, with a series of rapid developments and new features rolling out on the company’s proprietary wholesale platform. The business-to-business platform, designed to bridge the gap between traditional wholesale order entry systems to provide a specialized, curated shopping experience for its retail partners, debuted a whole new revamp, from the home page to the navigation interface.

Always striving to make shopB2Z a more streamlined experience, Z SUPPLY’s tech gurus put in place AI-powered algorithms that dynamically populate key category pages in real time, showing customers the most relevant products from the brand’s extensive collection. This super-specialized shopping experience is aimed at making life easier for retail partners so that they can get the product their customers will love.

New functionality has also been added for sharing and editing draft orders between customers and their sales reps, and performance enhancements at the checkout interface can more efficiently handle large orders with multiple deliveries. A new integrated portal for users to search and view their past invoices has also launched. Looking to the future, the development team is also currently working on a new system for customers to easily update and manage payment methods for their orders, and Z SUPPLY expects that to launch by the end of Q3 this year.

“We’re so happy with what our development team has done with shopB2Z, and we’re seeing and hearing great feedback from our retail partners,” said Z SUPPLY president, Mandy Fry. “But these won’t be the last innovations you see, as Z SUPPLY remains a leader in the evolving digital fashion space. We are constantly striving to make our business - and in turn, our clients’ businesses - run more efficiently, and shopB2Z is a fantastic tool to achieve that.”

These new developments join the other tech innovations at shopB2Z, including the Z SUPPLY Virtual Showroom, where the product is shown on-model, with narration of all details in real time. Here wholesale shoppers can add product to their cart during the viewing, without having to skip a beat.

While trade shows are making a slow comeback after the pandemic, shopB2Z will continue to maximize the time each rep has with their accounts, as well as give buyers more time to shop and plan for their floor sets.

“The digital space is evolving quickly in the fashion and apparel industry,” Fry said. “And while we love seeing our accounts in-person, we know this is the way to reach them all, with as much time and care put into each order, as possible.”

Z SUPPLY continues to innovate and advance the platform, with real-time person-to-person video conferencing, an artificial intelligence component that creates smart reordering systems, and more, all in the pipeline. By adding the real-time video conferencing feature, Z SUPPLY can host multiple people on staff at different locations, with the ability to work and discuss what they are purchasing, or the account can connect and collaborate with a sales rep to complete the order or answer any questions. Z SUPPLY also plans to create buyer merchandise pages that populate by delivery once items are selected, with the capability to manipulate quantity, delivery and colorway.


Thomas George, owner of E Street Denim and its subsidiaries, Lake Geneva, Wisconsin:
“I believe that the development of this tool goes far beyond the issues of the day and helps the retailer understand the vision and evolving nature of the Z SUPPLY brand and product. I’m a fan. It makes me a better buyer.”

April Lawyer, founder/owner of Vanilla Urban Threads in Bend, Oregon:
“Having the shopB2Z platform to shop for the Z SUPPLY collections has made it so easy for me to continue to buy from the brand without interruption. I wish other brands offered something like this. I was even more impressed when they launched their virtual showroom – I love how it shows every category and that I’m able shop as I go while viewing. It’s made my buying experience so much more efficient. I sometimes find myself putting everything in the cart.”

Steph Clymer, founder/owner of Shop Common Thread in Costa Mesa, California:

“I am obsessed with shopB2Z and how fast and easy it is to shop for new arrivals. This site is included in my morning routine because I am always so excited to see what is new and great!”

Amy Anderson, founder/owner of Viva Diva Boutique in San Rafael, California:
“Shopping Z Supply through the new shopB2Z platform is so incredibly easy! Any time I need immediates I can place orders for whatever I need in minutes. For placing orders going forward, the process is so thorough. I love that if I am looking at the still model photos that I am able to see all angles easily with totally clear, professional images. Watching the new seasonal videos however is even better! As a buyer for a small boutique, it is important to understand not only the shapes of the new styles but also to be able to see the drape of the fabric and the fit on a model in movement. Possibly the best part of these videos is that the items pop up on the screen as the styles change and a click of the "add to cart" button is amazing and so simple! Sitting at my home office writing orders is not ideal, but Z Supply has made the process so easy and clear.”

Z SUPPLY’s story begins in 2013 with the idea that simplicity, comfort, and style should coexist in every closet. What started with a simple cotton tee quickly expanded into a line of classic, casual-cool styles designed for everyday wear. Innovation continues to be key, which led Z SUPPLY to expand with more timeless fashion essentials, featuring must-have signature soft fabrications, fun-loving patterns and ultra-flattering silhouettes, and versatile styles, as well as cozy loungewear in Z Lounge and a line of matching styles for girls ages 7-14 with its Z SUPPLY Girls collection.