Industry News 6/16/2005

Smith Optics Releases Latest Street Pieces, Brixton and Ramsey

Smith Optics Releases Latest Street Pieces, Brixton and Ramsey

Ketchum, Idaho, June 16th, 2005 - Smith Optics would like to announce the release of its two newest Street Series models, the Brixton and the Ramsey. Both models are available immediately at Smith retailers.

The Ramsey is Smith's latest lady-friendly offering, named and styled after one of our favorite fashionista grandmothers. The oversized frames have large coverage and a slight wrap, cramming big style into a small package. The Ramsey is constructed with hand-crafted acetate, TLT lens optics and adjustable wire core temples, as well as providing complete sun protection, blocking out 100% of UVA/B/C rays. The Ramsey is available in three unique colorways, Black Mica, Mica and Red Mica, and the suggested retail for all is $80.   

The Brixton is a strong-browed modern frame designed for medium to large faces. With a unique styling feature, a metal bar detail across the brow, this piece is sleek with smooth frame contours. The handcrafted acetate frames, adjustable wire core temples and Smith-patented TLT lens optics provide for a comfortable, long-wearing style. The CR39 lenses provide 100% UVA/B/C protection. The Brixton will be offered at $70 with three frame color choices; black, green stripe and smoke.

Based in Sun Valley, Idaho, with a Southern California office located in San Clemente, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is as well known for its diverse line of fashion and performance sunglasses as it is for its goggles. From Smith's distortion-free Tapered Lens Technology to the versatility of the Slider Series, with its patented, interchangeable lens system, the devotion to excellence, innovation and style is what has made Smith goggles and sunglasses the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information visit