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Primus, Brunton Retain Awesome Outdoors Sales Group

September 22, 2021

Alabama-based sales agency to grow North American representation in Southeast region


LOUISVILLE, Colo. (Sept. 22, 2021) — The Brunton Group has retained Awesome Outdoors Group as its Southeast U.S. sales agency representing the Primus and Brunton brands in Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee and West Virginia.

Led by Founder David Link, Awesome Outdoors Group brings over 30 years of sales experience to the Southeast territory and has been serving specialty retailers in the outdoor industry since 2013.

“We are excited to welcome David and his team of talented and passionate sales reps to the Primus and Brunton family,” says Scott Duer, director of sales for Primus and Brunton. “With a portfolio of brands that are sought after and complementary to our own, the team at Awesome Outdoors Group is dedicated to delivering best-in-class outdoor gear to specialty retailers and their customers. Given their passion for the outdoor activities we serve, we’re confident they are the perfect fit to represent our brands in the Southeast.”

Since 1892, Swedish outdoor equipment brand Primus has been known for its innovative cooking products. Brunton is the U.S.-based manufacturer of precision outdoor navigation instruments for recreational and professional pursuits.

Adding to its commitment to better serve the Southeast territory, Awesome Outdoors Group is actively involved with 360 Adventure Collective, a non-profit organization that connects brands with retailers through 12 tradeshows along the East Coast. As a team that authentically lives the active outdoor lifestyle, Awesome Outdoors Group currently represents Topo Designs, Qalo, Camp Eyewear, Hydrapak, Polarbottle, Lifestraw, Heroclip, and Grand Trunk.

To contact the Awesome Outdoors Group, please email David Link at [email protected]

For more information on Primus or Brunton, please direct media inquiries to Senior Account Manager Eric Hockman at [email protected]

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About Primus: Primus has powered expeditions and fueled pioneers since 1892, including the first ascent of Mount Everest in 1953 by Sir Edmund Hillary and Tenzing Norgay. Primus products are engineered in Sweden with an emphasis on technology, innovation and sustainability, resulting in reliable equipment that serve as life-long companions on any outdoor adventure—from summit bids to weekend picnics. Primus AB, based in Solna, Sweden, is an independent unit of Fenix Outdoor AB and is distributed in North America by the U.S. compass manufacturer, Brunton Outdoor Inc., out of Louisville, Colorado. Primus products are sold in more than 70 countries worldwide. For more information, please visit www.primus.us.

About Brunton: For over 125 years, Brunton has set the gold standard in precision equipment for outdoor enthusiasts and field-based professionals. In 1894, founder David W. Brunton patented and manufactured the original ‘Brunton’ in Colorado, which quickly became the top geological instrument in its class. Today, this heritage of reliability and precision lives on in the professional-grade transits and accessible outdoor tools for geoscientists, foresters, military, search & rescue, and backcountry navigators. Brunton Outdoor Inc. offices are based in Louisville, Colorado with manufacturing in Riverton, Wyoming. Brunton products are sold in more than 50 countries worldwide. For more information, please visit www.brunton.com.