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Enduro Bearings Launches New Maxhit™ Line; Headset First Product Industry leader introduces patent-pending technology for road, gravel and mountain bikes in which ‘the bearing is the component’

September 23, 2021

FOR IMMEDIATE RELEASE
Press Contact
Nic Sims or Scott Boulbol
SIMBOL Communications
[email protected] or [email protected]
310.935.9365 or 303.519.3073

Enduro Bearings Launches New Maxhit™ Line; Headset First Product

Industry leader introduces patent-pending technology for road, gravel and mountain bikes in which ‘the bearing is the component’

Oakland, California (September 23, 2021) — Enduro Bearings has long been renowned for solving problems associated with bicycle bearing performance and durability, and with the imminent launch of their new Maxhit™ headsets they’ve done it again. With the everchanging design of rigid and suspension bicycle frames, traditional components can be fraught with issues of alignment, excess wear and tear, poor fits and more. Maxhit headsets address these issues head on.

Modern bikes require current ’bearing in cup’ headsets to endure heavy loads and intense forces that often lead to costly, premature replacement. Maxhit headset design addresses these concerns by eliminating the aluminum bearing cups and transforming the outer bearing race into the headtube interface. This patent-pending, 100% stainless steel innovation frees-up space for considerably larger balls nested in much deeper bearing race grooves to dramatically improve performance and durability.

Maxhit bearing balls have 8-times the mass and a much larger bearing-race contact area to withstand double the load forces. Indeed, initial testing shows exponential improvements in the latter. Enduro is so confident in the technology, Maxhit components include a lifetime guarantee – including against corrosion – unheard of in an industry where most bearing suppliers only cover manufacturing defects for life.

“We are always exploring ways to improve bicycle bearings in support of our OEM clients, shop mechanics and riders,” says Matt Harvey, President and Founder of Enduro Bearings. “When we identify a performance or dependability issue, we look to solve it, and that’s exactly what Maxhit does for headsets.”

The benefits begin even before a Maxhit-equipped bike is ridden, via simplified installation that eliminates finicky steer tube adjustment. Preload can be “very light” to “very tight” and still turn freely. For reasons like this, partners such as PIVOT Cycles have spec’d Enduro products on their complete bikes for decades.
“We’ve partnered with Enduro for many years and look forward to testing this promising headset design. Their products are the best, and we expect Maxhit components to perform exceedingly well,” says Chris Cocalis, President and CEO of Pivot Cycles.
Harvey adds, “It is important for us to work together with bike manufacturers on bearing solutions that improve the mechanics of the bike, and therefore the rider experience, while eliminating dependability concerns. We think Maxhit components are a game changer, not only for headsets but elsewhere on a bike as well.”

Maxhit headsets will be available to consumers in January, with a $119 MSRP. To see Maxhit and other innovative Enduro products, and/or chat with members of the team, stop by their booth (S25) at the Sea Otter Expo in October. For more information on Enduro Bearings’ products, please visit their website: www.endurobearings.com. Media inquiries, please contact Nic Sims: [email protected]

About Enduro Bearings
Since 1996, Enduro Bearings has worked closely with bicycle manufacturers to provide the best bearing solutions for every application. We are engineers, we are innovators, we are bike riders, and we build performance products that endure under the toughest conditions. Our facilities in the USA and Singapore supply ‘Enduro Bearings Inside’ technology to cyclists around the world.