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B|W|R Public Relations hires former action sports maven to head up Lifestyle Marketing initiatives

June 21, 2005

Product placement division of B|W|R Public Relations hires former action sports maven to head up Lifestyle Marketing initiatives.

Beverly Hills (6/21/2005) – B|W|R PPI is thrilled to add Kim Peterson as Vice President of Lifestyle Marketing to its team. She will be spearheading new lifestyle marketing initiatives as well as focusing her efforts on further exposing existing PPI clients through film, television, celebrity and event marketing. Kim has already come on board with two new clients she helped to sign which include the Rip Curl Malibu Professional Women’s Surf Contest and premium denim line Fidelity Denim out of Vancouver, B.C.

Kim comes to this position most recently from Billabong, Element skateboards, VonZipper and Honolua Surf Co. where she spearheaded corporate communications and entertainment marketing, and built strategic communications plans to increase brand image and recognition, athlete publicity and product placement.  With over 10 years experience in the fashion and action sports arenas, Kim has an extensive public relations and marketing background in the board sports, music, fashion and corporate worlds.  With her experience rooted in the action sports industry, Kim has a unique background marketing both endemic and corporate companies, as well as representing world-renown athletes throughout her career.

Prior to Billabong, Kim worked for Four Star Distribution where she directed all media/public relations’ efforts for Four Star Distribution’s snowboard and skateboard divisions to include the following six brands: snow brands - Special Blend outerwear, Forum snowboards, Foursquare Expedition Performance Systems, Jeenyus snowboards; skate brands – C1RCA footwear and C1 Denim, and C1RCA Presents, which was created in 2000 to join forces with C1RCA footwear and the urban hip-hop, drum and bass and DJ world.  Prior to that she represented Red Bull Energy Drink, Santa Monica, CA, where she acted as media relations manager for Red Bull’s national and regional events, and handled sports communications for Red Bull athletes.  Kim also acted as the director of sales and marketing for Crossrocket and Monsterskate, divisions of Swell, Inc., San Juan Capistrano, CA, and as the director of communications/public relations and spokesperson for Snowbird Ski & Summer Resort and The Canyons Resort, both in Utah.

Headquartered in Beverly Hills with offices in New York, B|W|R Public Relations has established a 25-year reputation as a full-service firm.  Its clients have spanned a breadth of publicity disciplines including corporate (e.g., HP, Nike, Microsoft), corporate entertainment   (19 Entertainment, Alcon Entertainment, Mosaic Media, Yari Film Group, Regency Television), feature film (Holes, Frida, Snatch, Nurse Betty, My Dog Skip, Bean, The Usual Suspects, Se7en), television networks (launch of TNT, E!, Sci-Fi Channel, Oxygen, Sí TV, Al Gore’s INdTV), television shows (“American Idol,” “Malcolm in the Middle,” “The Bernie Mac Show,” “Spin City,” “Home Improvement”) and talent (currently Robert Duvall, Brad Pitt, Britney Spears, Jennifer Lopez, Renée Zellweger, Ashton Kutcher, Jack Black, Chris Rock, Lindsay Lohan, Will Ferrell, Jennifer Garner, Reese Witherspoon, Adam Sandler, Vin Diesel, Dave Chappelle, Nicolette Sheridan, Jon Stewart, Hilary Swank and Snoop Dogg, among 150 personalities).

The company’s other core competencies include special events (including venue openings, concerts, award shows and parties such as Elton John/Oscars, “Entertainment Tonight”/Emmys and Nelly/Grammys), non-profit/public affairs (Revlon Run/Walk for Women, Rock the Vote, American Red Cross, Read California, Habitat for Humanity/Jimmy Carter Work Project), destinations (Wynn Las Vegas, Mandalay Bay, W hotels, Sandals & Beaches Resorts, St. Regis Monarch Beach Resort, Virgin Megastore, DisneyQuest, Louis Vuitton, Michael Jordan’s Steak House, ESPN Zone), consumer products (Perrier, Rockstar, Patrón, Absolut, Diesel, The BikeBoard, Trish McEvoy, Michael Jordan Cologne), publishing (Lemony Snicket, “The Boondocks’” Aaron McGruder, Playboy Enterprises, Los Angeles Magazine, Stuff) and technology (Nokia, LG Electronics, Microsoft Xbox, TiVo, Adobe, Sirius Satellite Radio,

B|W|R PPI was formed in late 2004 to address the needs of corporate clients seeking to “lower the velvet rope” to Hollywood. Through product placement, brand integration, promotions and partnerships, PPI leverages the company’s unmatched contact database to create organic branding campaigns within the entertainment landscape. Its current roster includes clients such as Grail Clothing, The BikeBoard Company, Gary Scott USA, Beverly Hills Choppers, Beverly Hills Angels Clothing, Butterfly Dropout Clothing, Rebel Yell Clothing, Fidelity Denim and has worked on special projects for Clive Davis’s Grammy Party, The New York Comedy Festival, Capitol Records and Spin Magazine’s Year in Music Party partnering them with such brands as Hasbro, O’Neill, Everglo, Doc Marten’s, Reader’s Digest and the Verisign Corporation.