Industry News 6/22/2005

Marc Fiore Set to join White Brothers


Marc Fiore, Set to Join White Brothers

 

Yorba Linda, CA. – June 17, 2005 – White Brothers Inc. announced the appointment of Marc Fiore to the position of Vice President of Sales and Marketing, effective June 20th 2005. In this position, Fiore will be responsible for the continued growth of White Brothers branded products and distribution sales, as well as, strengthening alliances with dealer partners. Fiore will also oversee the marketing efforts for White Brothers.

 

 

Talking about the announcement, Neil Calvesbert, President and CEO of White Brothers commented

“White Brothers continues to improve and grow, not only as a company but as a performance product brand. The success of our exhausts is just the beginning. Marc completes the senior management team and I believe he can help us unlock even more of our potential. He has a great knowledge and passion for the sport, both very valuable assets. I am excited by what he brings to the table.”

 

 “White Brothers has a tremendous history and depth, excellent products and endless potential. I’m very excited to be here,” added Marc Fiore.

 

Prior to joining White Brothers, Fiore served as Associate Publisher of TransWorld Motocross and Quad Off-Road Magazine. Fiore managed the sales and marketing efforts that helped establish TWMX as the most-read motocross magazine in the world.

 

White Brothers Performance Products, Inc. is celebrating 30 years of providing the best, high-end performance parts and accessories for off-road motorcycles and ATV’s. White Brothers Racing exhaust systems, the winningest 4-stroke exhaust in AMA Motocross history, are officially used by the Factory Honda and Factory Yamaha MX Teams.

 

For more information on White Brothers Racing visit: www.whitebrothers.com