Industry News 6/22/2005

White Brothers promotes Mark Rodgers


White Brothers promotes
Mark Rodgers

 

Yorba Linda, CA. – June 17, 2005 – White Brothers Inc. announced today that Mark Rodgers, current Sales Manager has been promoted to Global Marketing Manager effective June 20th 2005.

 

“Mark is in tune not only with the sport but with the market and equally important our competition. He understands what drives a brand and the direction this company is heading, I believe Mark will achieve great success for the company in this position” stated Neil Calvesbert, President and CEO of White Brothers Performance Products, Inc.

 

In Rodgers new role he will be heading up White Brothers expanded efforts to drive the Brand Image, Product Awareness and Racing Efforts to new levels in a way that compliments the Design, Product Development and Sales teams.

 

“It is an exciting time at White Brothers, with so many positive and great things happening as our Exhaust and other Performance Parts Sales are at record levels. The staff is an awesome group of people who make this company what it is. I look forward to the challenge of driving our business and market share to the next level” expressed Rodgers when asked about his new responsibilities.

 

Rodgers has been with White Brothers 5 years and previously was responsible for National and International Sales. In that time he has developed a strong understanding of the market and expectations of White Brothers customers.

 

Mark Rodgers will now be the “One Source” contact for marketing and media enquiries for everything White Brothers.

 

You can reach him at 714-692-3404 ext 230 or mrodgers@whitebrothers.com

 

White Brothers Performance Products, Inc. is celebrating 30 years of providing the best, high-end performance parts and accessories for off-road motorcycles and ATV’s. White Brothers Racing exhaust systems, the winningest 4-stroke exhaust in AMA Motocross history, are officially used by the Factory Honda and Factory Yamaha MX Teams.

 

For more information on White Brothers Racing visit www.whitebrothers.com