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Brand Authenticity Index 2021

December 29, 2021

Brand Authenticity Index 2021 - Year End

What brands are considered authentic from thousands of responses on Authenticity.co

1. Patagonia (-)
2. Vans, a VF Company (-)
3. Ben & Jerry's (+15)
4. Nike (+2)
5. Apple (-1)
6. In-N-Out Burger (+18)
7. Red Bull (-4)
8. REI (-3)
9. Harley-Davidson Motor Company (+28)
10. Tesla (+10)
11. Levi's (+6)
12. BMW (+19)
13. Trader Joe's (+1)
14. TOMS (-7)
15. GoPro (+7)
16. Burton Snowboards (-7)
17. Chick-fil-A (+51)
18. The Walt Disney Company (+16)
19. the LEGO Group (-9)
20. VOLCOM (+35)
21. BIRKENSTOCK (+167)
22. Zappos Family of Companies (-10)
23. adidas (-15)
24. Thrasher Magazine (+8)
25. IKEA (+26)


= (##) placement change from prior ranking


View the full Brand Index at www.Authenticity.co


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