DUER Launches Most Lightweight, Travel-Ready Collection To Date
May 10, 2022
Vancouver, BC (May 10, 2022) - Canadian lifestyle performance apparel brand DUER has released a brand new collection featuring an ultra-lightweight, natural fiber-rich fabric to meet the demand for summer essentials created using nature-based, low-synthetic materials. Weightless Poplin is the ultimate warm weather fabric with breathable, quick-drying performance properties designed to keep you cool when the temperature rises.
Despite weighing in at just 3oz per square yard, Weightless Poplin is made to perform. DUER’s most lightweight fabric yet features a unique blend of 72% cotton for breathability and softness, 25% post-consumer recycled REPREVE® nylon for structure and durability, and 3% LYCRA® spandex for stretch. Offered in Black and Dark Olive pants for men and shorts for both men and women, the quick-drying, easy-to-wear collection lends itself perfectly to summertime travel, meetings at the office, or grabbing dinner with friends.
“Using primarily natural plant-based fibers, we’ve created an alternative to synthetic-heavy athleisure apparel with a line of ultra-lightweight pieces that provide breathability, comfort, and versatility in the summer months,” said Director of Product, Elizabeth Davey.
Weightless Poplin is DUER’s flagship fabric in its “Weightless Collection” which will soon include a new Weightless Denim collection of men’s and women’s pants crafted with a blend of organic cotton, eucalyptus-derived TENCEL™ Lyocell, COOLMAX® Ecomade Polyester, and LYCRA® EcoMade Spandex. Across the Weightless Collection, DUER prioritized comfort in the waistband, looser fits, and clean designs to make these pieces as comfortable as they are sophisticated.
FEATURED WEIGHTLESS POPLIN PRODUCTS:
Men’s Weightless Poplin AC Pant ($129) - The ultimate hot weather trouser, this breathable, quick-drying summer pant can be easily dressed up or down. The fabric’s 3oz per square yard weight allows for lightweight packing.
Men’s Weightless Poplin AC Short ($79) - Ultra lightweight in a relaxed fit, these high-stretch shorts are infused with technical fibers for breathability and functionality on hot weather days. Features include a pull-on waistband, zippered-cargo and back security pockets for added function and versatility.
Women’s Weightless Poplin AC Short ($79) - DUER’s lightest fabric in an effortless silhouette with scooped sides, comfortable waistband and a versatile style.
DUER’s Weightless Collection is now available in-store and online at ShopDUER.com.
Press Contact: OutsidePR | [email protected]
DUER was created to make it easier for people to get dressed and get on with the good stuff --- the healthy, adventurous, meaningful stuff. The first retail location in Vancouver opened in 2016 with Toronto and Calgary to follow. In 2020, DUER opened its first U.S. storefront in Denver, Colorado followed by a second location in Los Angeles, with the goal to expand the US retail program in the US this year. DUER now has customers in over 25 different countries worldwide and products in 800 independent retailers through its wholesale network. From REI to Nordstrom, DUER effectively bridges the gap between fashion and function with performance apparel for both men and women.