Women-Led Brand Wild Rye Partners With Red Bull Formation
May 11, 2022
Katie Holden, co-founder of Red Bull Formation, helped establish the event in 2019 to push the boundaries and bring together the top female freeriders in the world to ideate, create and compete in one of the most iconic mountain biking locations in the world. Their task? To create a top-to-bottom line out of steep, unforgiving terrain, that illustrates their skill, style and power as well as push the women’s field further than ever before.
“Red Bull Formation is a chance for women riders to truly showcase what they’re capable of,” said Holden. “Now in its third year, this event is like no other in mountain biking, and brings together the best freeride athletes in the industry industry. Not only is the sport being pushed to new heights, we are also working side by side to lift each other up, learn from one another and create more space.”
Wild Rye will offer a media and industry lounge space at the event, a refreshing oasis and retreat for those involved in and providing visibility to the event. The aim is to provide sanctuary for those working and competing in the blistering heat, and to bring women together to share stories, laughter and memories during this incredibly inspiring and impressive display of athleticism.
“We’ve been huge fans and supporters of Red Bull Formation since its inception and we couldn’t be more proud to partner with them and to offer a space for connection and relaxation during an exceptionally tough week of digging and riding,” said Wild Rye founder and CEO, Cassie Abel. “It’s an honor to work alongside these women, who are putting their skills on display on some of the toughest terrain in the world, and doing it just as deftly and impressively as the guys at the top of their game. These women are inspiring and showing the next generation of young girls what’s possible, and we’re here for it.”
As a women-led and women-focused brand, known for its strong stance on women's rights, supporting women-led businesses, and women in sports, Wild Rye is the perfect partner for Red Bull Formation, bringing its own experience, passion and dedication to the amplification of women athletes and events for women. Wild Rye’s collection of mountain bike apparel is representative of the brands commitment to inclusivity and representation in sports and life, and the brand plans to bring its powerful ethos and message to the Red Bull Formation playing field.
Please visit wild-rye.com for more information. To catch all of the action at Red Bull Formation and the riders rocking their Wild Rye gear, follow @RedBullBike and #RedBullFormation.
Press Contact: Jess Fiaschetti | OutsidePR | [email protected] | 415.565.9530
About Wild Rye
Founded in August 2016, Wild Rye™ brings beautiful and technical mountain apparel to all who identify as women, and aims to inspire confidence and get more women outside. Wild Rye apparel never compromises on fit, performance, and contemporary style and is committed to creating a welcoming and inclusive access point to the outdoors, cycling and snowsports, by building confidence and community, protecting the places we play. Wild Rye is proudly Climate Neutral Certified, member of 1% for the Planet and Wood River Trails Coalition Business, and a SheJumps partner. Wild Rye is a shape inclusive brand that celebrates all women, and is continually working to improve both brand and product experience for consumers. Wild Rye products are designed and tested in its Sun Valley, Idaho mountain home and are available in specialty retailers across the country and REI, Title Nine and more. Learn more at wild-rye.com. @wild_rye
ABOUT RED BULL FORMATION
Red Bull Formation is the premier event for women’s big-mountain freeriding, taking place at one of the sport’s most challenging and iconic venues located just outside Virgin, UT. Red Bull Formation is not a contest, but rather a progression session designed to provide the tools and resources to enable the top female freeride mountain bikers in the world a space in which to advance the women’s field of the sport.
LOOKING FOR HIGH-RES VIDEO AND PHOTOS?
Through the Red Bull network, hi-res video and still images are captured and made available for editorial use for all media channels including television, film, print, mobile and digital. The content is centrally located in the Red Bull Content Pool for media partners. For photography, footage and additional information on Red Bull Formation, click here.