Machines For Freedom Launches Everyday Cycling Collection
July 20, 2022
Machines For Freedom has earned a reputation among women and non-binary cyclists for its shape inclusive and technical cycling apparel. Catering to a diverse range of riders, the company aims to make the cycling community more accessible by offering a wide range of sizes and fit preferences. Previous lines have focused on endurance pieces with advanced performance technologies to endure extensive miles of riding. The new Everyday Collection reflects the needs of the casual rider, with a minimalist approach and technical yet style forward features. The collection comprises four products including a bib short, tank, cycling short and jersey all retailing under $200.
“Technical gear so often has a high price tag,” says Jenn Kriske, founder of Machines For Freedom. “Part of being inclusive is creating high quality, well fitting, products that don’t break the bank. By reducing fabric compression, and using a lower density chamois, we were able to achieve this without losing the luxurious fit and feel riders have come to love about Machines. When it seems the cost of everything is rising, this collection couldn’t come at a better time.”
The collection features classic silhouettes constructed with four-way stretch fabric, light to medium compression, moisture wicking components and reflective detailing. Hero product, the Everyday Short, retails for $98. With a yoga inspired waistband, the new Everyday chamois, built in UPF 50, seamless silicone leg grippers and one rear credit card pocket inside the waistband, the Everyday short is performance-quality at a friendly price.
For more details and to check out the full Everyday Collection, please visit machinesforfreedom.com.
Media Contact: Addi Jenkins | [email protected] | 307-760-3275
About Machines For Freedom
Founded in 2013, Machines For Freedom is an inclusive high-performance women’s cycling brand based out of California. Women-founded and lead, Machines is achieving its mission in representation and body positivity not only through product design and branding but through storytelling of women cyclists. For more information about Machines For Freedom please visit www.machinesforfreedom.com.