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Katie Copeland Joins Dovetail Workwear as National Sales Director

September 8, 2022

PORTLAND, OR (September 8, 2022) – Dovetail Workwear proudly announces today the appointment of Katie Copeland to National Sales Director. Copeland will manage the North American-based sales team and independent reps, execute sales & retail objectives, and support the overall growth strategy for the exclusively women’s workwear brand.

Prior to joining Dovetail, Copeland built a successful career in sales management across the outdoor industry including her most recent position at Petzl America, where she served as National Sales Manager since 2018. She also spent three years at Amer Sports, briefly as a sales analyst before leading the commercial management of Salomon Endurance Apparel & Gear for the company. Her additional experience in Sales Operations at Gregory Mountain Products and as a top Territory Sales Rep for Evault, a Seagate Company, offers invaluable sales knowledge and expertise in her new position at Dovetail.

Copeland was an honors graduate in Business Administration Management from Fort Lewis College and remains passionate about continuing professional development and community engagement. She completed the Camber Outdoor Mentoring Program in 2019 and the Sendline Leadership Lab in 2021, while also earning continuing education credits from the University of Utah in the Finance for Non-Finance Leaders course in 2021.

Copeland is an avid traveler and adventure seeker currently residing in Park City, Utah. Outside the office, she can often be found riding her road, mountain or dirt bikes and skiing in her backyard playground of the Wasatch Range, accompanied by her partner and their two dogs, Paisley and Mason.


By women, for women, and with women, Dovetail Workwear is both a young company and the largest exclusively women’s workwear brand in the northern hemisphere. Based in Portland, Oregon, Dovetail Workwear makes all-season, all-reason utility apparel that stands up to the job. Use our store locator to search for us in 300 stores, across 47 states. Get dirty with Dovetail at #getdirtywithdovetail @dovetailworkwear

Kate Gaeir
Akimbo Communications
(206) 334-0863 // [email protected]