Industry News 8/20/2005

Celebrities and Champion Surfers will Share the Spotlight at Surfrider Foundation Celebrity Surf Jam

Celebrities and Champion Surfers will Share the Spotlight at Surfrider Foundation Celebrity Surf Jam

San Clemente, CA (August 19, 2005) - The Surfrider Foundation and Propaganda Headquarters are proud to announce the roster of well-known musicians and professional athletes set to participate in the first Surfrider Foundation Celebrity Surf Jam.  The event will take place at Orange County's famed Huntington Beach Pier on Sunday, September 11th, 2005 from 8 AM to 2:00 PM.

High profile musicians taking part will include: Brandon Boyd, Mike Einziger and Ben Kenney (Members of Incubus), Peter DiStefano (Porno for Pyros) and Jim Lindberg (Pennywise).  Four-time Olympic medal-winning swimmer Aaron Peirsol will also be competing in the event. The event is being Co-chaired by X-Games and ABC Sports commentator Sal Masekela.

Professional surfers include event Co-chair of event and co-star of the Endless Summer II, Pat O'Connell, Rob Machado, Jeff Deffenbaugh (Former WCT competitor and local surfer who is also helping to co-produce the event), and rising professional surfers Alex Grey and Dane Reynolds. 
"We have been surfing our whole lives, so protecting the oceans and beaches is especially important to us. It is our honor and privilege to participate in such a worthy cause." -Incubus' Brandon Boyd.

This one-of-a-kind event brings together some of today's brightest stars from the world of music and film, a host of top professional surfers and committed Surfrider Foundation activists from across the country, to raise awareness and support for our beach and coastal environments and to engage in a friendly competition in the waters off Huntington Beach. Additional participants will be announced in the coming weeks. Leading sponsors for the event are: Adidas, Diedrich Coffee, DVS Shoe Company, FedEx, Foam Magazine, Surfline, Squeeze OC, Wahoo's Fish Taco and Water Magazine.

Surfrider Foundation is the core surf organization that not only protects surfers but all ocean fanatics alike," says professional surfer Alex Grey. "I don't think people understand how harmful it is dumping everyday waste products down sewer drains. My constant ear and sinus infections can show for this!  Surfrider Foundation is putting an end to water pollution and spreading stoke to everyone who loves the ocean."

For more information on the Surfrider Foundation Celebrity Surf Jam, please contact Matt McClain at Surfrider Foundation at (949) 492-8170 or Vipe Desai at Propaganda Headquarters at (949) 499-4330. Media credentials please
contact: Erika Klein at Shout Public Relations at (949) 574-1440.

About Surfrider Foundation
The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and preservation of our world's oceans, waves and beaches. Founded in 1984 by a handful of visionary surfers, the Surfrider Foundation now maintains over 40,000 members and 60 chapters across the United States and Puerto Rico, with international affiliates in Australia, Europe, Japan and Brazil.

About Propaganda Headquarters, Inc.
Located in Laguna Beach, Ca., Propaganda HQ is a management and marketing agency specializing in the board sports culture.  Since 2001, the company has served as a bridge between corporations and the board sports industries.