CamelBak® Partners With Protect Our Winters
November 14, 2022
"CamelBak is dedicated to ensuring our climate remains healthy for us to enjoy the outdoor activities we love most,” says Jessa Sargent, brand partnership manager for CamelBak. “Our passion for supporting organizations who are focused on making the outdoors accessible through various initiatives, now includes another climate action partner in Protect Our Winters. We’re excited to be working alongside POW to support their impactful work so that current and future generations can continue to play outside no matter the season.”
CamelBak joins POW’s brand alliance among some of the most recognized outdoor brands including Patagonia, REI, Giro and BUFF. The partnership will include event activations in the U.S., both digitally and in-person, beginning with POW’s newest sector, POW Bike.
Furthermore, CamelBak will receive advocacy training to help grow and mobilize what POW calls the Outdoor State, or the 100 million people who recreate outdoors in the U.S. The training will better prepare CamelBak’s staff and customers to advocate for efforts at all levels of government that will reduce emissions, pollution and stabilize temperatures. For winter 2023, CamelBak plans to produce limited edition collaborative products that will raise awareness and support POW’s work.
“CamelBak’s partnership with POW will open up new opportunities to grow the outdoor state,” says Mario Molina, executive director of Protect Our Winters. “CamelBak is making great strides toward becoming a more sustainable brand and a major part of that is advocating for policies that will grow clean energy and transportation solutions and reduce emissions on a global scale. We're looking forward to seeing how their influence in the outdoor community will help POW continue to protect the places we love and lifestyles we live.”
CamelBak and POW officially kicked off the brand partnership on August 15, 2022 which will extend for two years until August 15, 2024.
For more information about Protect Our Winters, please visit www.protectourwinters.org/
For more information about CamelBak, please visit https://www.camelbak.com
To learn more about CamelBak’s partnership with POW, please reach out to Eric Hockman at [email protected].
About CamelBak: Founded in 1989, CamelBak® invented the hands-free hydration category and is the global leader in personal hydration gear. CamelBak is achieving its mission to continually reinvent and forever change the way people hydrate and perform by offering a mix of award-winning products that include everything from technical hydration packs to reusable bottles. For more information about CamelBak, please visit https://www.camelbak.com.
Protect Our Winters: is a 501(c)(3) nonprofit that engages and mobilizes the outdoor sports community, including POW's 100 million person Outdoor State, to become effective climate champions through educational initiatives and political advocacy. Founded by professional snowboarder Jeremy Jones in 2007, Protect Our Winters works with businesses, athletes and communities to harness the collective power of those who love the outdoors to take meaningful action against climate change. For more information, visit www.protectourwinters.org