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Alterra Mountain Company and Ikon Pass Celebrate Mikaela Shiffrin's Historic World Cup Record
January 24, 2023
ALTERRA MOUNTAIN COMPANY AND IKON PASS CELEBRATE MIKAELA SHIFFRIN’S HISTORIC WORLD CUP RECORD
Alterra Mountain Company Will Invest to Make Access to Recreational Ski Racing Courses Free for Guests
Denver, Colorado, January 24, 2023 – On January 24, 2023, world champion alpine skier and Ikon Pass ambassador, Mikaela Shiffrin, became the new all-time women’s World Cup record holder with 83 wins. To celebrate, Alterra Mountain Company has committed to add recreational ski racing courses to its mountain destinations over the next year in partnership with Mikaela, U.S. Ski and Snowboard, and Outside Interactive, Inc., owner of NASTAR. For the remainder of the current season, all existing recreational ski racing courses at Alterra destinations will be free for guests.
NASTAR is the largest grassroots ski racing program in the world, offering recreational racers of all skill levels an opportunity to compete with friends and family and get a first-hand taste of Mikaela’s inspiring life on the snow. Alterra destinations including Palisades Tahoe in California, Sugarbush in Vermont, Deer Valley Resort and Solitude in Utah already offer NASTAR courses, and Mammoth Mountain in California offers a similar racing venue. Any skier or rider with a valid lift ticket or pass may race for free simply by checking in at the top of the race course during applicable operating hours.
“Some of my earliest memories on skis were at the top of a NASTAR course with my parents and my brother. For me, and for many of my teammates, this early exposure to ski racing helped ignite a lifelong passion for this sport,” said Mikaela Shiffrin, alpine skier champion and all-time women’s World Cup record holder. “Partnering with Alterra Mountain Company to eliminate the barrier to these courses for all ski fans is an incredible way to help give back and expose even more people to the thrill of competing on the slopes.”
“Mikaela’s not just a champion, she’s also a role model and inspiration to us all and we’ve been fortunate to have her as an Ikon Pass ambassador since its inception,” said Jared Smith, President & CEO of Alterra Mountain Company. “Making these courses available to more of our guests is the perfect way for us to share our amazement for what she’s accomplished by exposing even more people, young and old, to a truly unique on-mountain activity.”
As an additional celebration of the record-breaking performance, Ikon Pass is launching its “Celebrating an Icon” campaign featuring a chance for fans to win one of three prize packages that includes two Ikon Passes for the 2023/2024 winter season, three nights lodging and equipment rentals at select Ikon Pass destinations (including Mammoth Mountain and Palisades Tahoe in California, Arapahoe Basin, Eldora Mountain Resort in Colorado, Solitude and Snowbird in Utah, Revelstoke and SkiBig3 in Canada, Sun Valley in Idaho, and Killington in Vermont), an Ikon Pass jacket and bag, signed memorabilia from Mikaela, and an Adidas Terrex ski jacket and bib. Starting today, to celebrate her 83 wins, members of the Ikon Pass community are invited to answer Mikaela trivia questions and those who get at least 83% correct will be entered to win. For more sweepstakes details, please visit, https://www.ikonpass.com/en/ambassadors/mikaela-shiffrin.
In addition, the first Ikon Pass holder to hit 83 days on the mountain during the 22/23 season will win a special Ikon Pass gift package.