Industry News 9/19/2005

Future Magazine Adds New Editor, Marketing Manager. Brings Operation Under 1 Roof.

Future Magazine Adds New Editor, Marketing Manager.  Brings Operation Under 1 Roof.


SEPTEMBER 19, 2005 Solana Beach, California: Future Network USA today proudly announces its newest hires and office space in Solana Beach, California.

Brad Farmer, former public relations director at Bear Mountain, has recently filled the role as editor for Future's The Snowboard Trade News.  Anyone who’s visited Bear in the last four years has probably worked with him on snow promotions, or perhaps just tried to work him for a great deal on tickets.  Brad’s passion for snowboarding and writing, combined with his strong understanding of the industry's inner-workings, make him the perfect fit for the role of editor.

"As editor of The Snowboard Trade News, I look forward to delivering the snowboard industry a website and magazine that they can't live without.  I want to make this fun and interesting and help connect, inform and even educate retailers, manufacturers, resorts, riders and everyone in between,” says Brad Farmer.

Filling a critical marketing role, Kale Gray, formerly of Salomon/Bonfire, has settled into his new So Cal lifestyle quite well, showing up for work with salty hair and a smile each morning.  Kale’s marketing manager responsibilities overlap all titles within Future’s Solana Beach office, where his skills and connections are already proving beneficial in the building of Future’s brand awareness and the needs of today’s action sports community.

“I feel privileged to be working with such a dynamic group of individuals, bringing this new venture to life for Future.  There couldn't be a better time in skate and snow for the focus to shift towards the consumer,” comments Kale.

Also, as of Monday, September 12, 2005 Future Snowboarding Magazine, The Snowboard Journal, Snowboard Trade News and Skateboard Trade News have been seamlessly united under the same roof in Solana Beach.  In a new office space just west of I5, Future encourages you to visit at your leisure to see the new digs and meet the editorial and sales teams.