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BUFF® Announces Spring-Summer 2023 Collection

March 7, 2023

New collection of performance and lifestyle head and neckwear focuses on sustainability by using recycled and natural elements.

SANTA ROSA, California (Mar. 7, 2023) - BUFF®, a world leader in headwear and neckwear for outdoor enthusiasts, releases its new collection of sustainably made accessories. Designed for a range of spring and summer activities including running, hiking, angling, cycling, athleisure and more. Earning its B Corporation™ certification early this year, BUFF®’s new collection utilizes more recycled and natural materials than ever before. 90% of the brand’s products are produced locally at the BUFF® factory in Igualada, Barcelona, which is fully powered by renewable energy.

“Bringing our manufacturing back to our birthplace in Barcelona has been a primary goal for the brand and we’re thrilled that in addition to our neckwear, a selection of our performance caps are now being made in-house too,” said David Camps, CEO at BUFF® “This allows us to further reduce our carbon footprint by cutting transport costs, lowering carbon emissions and ensuring the utmost quality-controlled products for our customers.”
Built to endure the elements, these BUFF® products are engineered from sustainable materials such as REPREVE® polyester made from recycled plastic water bottles, recycled polyamide and 100-percent organic cotton. Key styles for spring and summer 2023 include:

5-Panel Explore Cap & GO Cap
BUFF®’s new 5-panel Explore Cap was made for the explorer who works and plays in both nature and the city. Recycled ripstop fabric and trims add style to function when paired with an adjustable elastic cord closure, inspired by climbing ropes for a precise fit and all day comfort. The cap is also made from recycled polyester, featuring a moisture wicking sweatband and breathable UPF 50 material. MSRP: $35 The 5-panel GO Cap is now made locally in Barcelona from the same recycled materials as the Explore Cap. It combines performance and style for a breathable, moisture wicking cap for the trails to the street. MSRP: $30

Speed Cap & Pack Speed Cap
The Speed Cap is an advanced UPF 50 sports cap designed for running and high output activities offering a soft yet snug fit. Made from ultralight recycled materials with a dark underbill to absorb the glare of the sun. MSRP: $32 The Pack Speed Cap is an ultralight and packable version weighing just 30 grams and features a minimalistic design. MSRP: $32

Bucket Hats
The new Adventure Bucket Hat has a classic silhouette with technical performance fabric. It offers protection from the sun and light rain while providing comfort, breathability, and a convenient self-storage pocket to pack it when not in use. MSRP: $35. The Sun Bucket is a trend forward bucket hat with a wider brim, comprehensive sun protection, outdoor detailing and optimal airflow all in a fashion-forward bucket hat. MSRP: $40. Rounding out the bucket collection, the Explore Booney Hat now incorporates recycled materials in a wide brim drawcord hat with lateral venting. MSRP:$45

BUFF®’s fan-favorite CoolNet®UV collection is made from recycled plastic bottles and is known for its innovative cooling technology, quick drying fabric and sweat-wicking properties. The headband line now includes a new Slim Headband in addition to the Wide and Ellipse Headbands, featuring a soft silicone grip hidden on the inside to keep it in place. For neckwear solutions, it is offered in a Coolnet®UV Half that can double as a lightweight neck gaiter or headband, as well as a full-sized and extra-large CoolNet®UV neck gaiter. Select styles are available with insect shield repellent and reflective hits for visibility.

This season’s CoolNet®UV partner collections include a National Geographic Collection inspired by endangered species like the Acuminate Bush Viper Snake, Great White Shark and the Cheetah. Land inspiration is drawn from salt deposits on Lake Magadi in Kenya and flowers from southwest Ethiopia. The Protect Our Winters (POW) Collection is designed with exclusive styles by Rachel Jung, with proceeds from the “Flow of Life” supporting the work of POW.

BUFF®’s CoolNet® UV multifunctional neckwear has become a staple in fisherman’s kits, delivering UPF 50 sun protection and evaporative cooling properties for days spent on the river. New this season, BUFF® has partnered with two outdoors-inspired artists, Casey Underwood and Andrea Larko, to create a collection of CoolNet® UV custom neck gaiters inspired by beautiful catches.

Youth Collection
BUFF® has expanded its youth collection for kids ages 8-12 who need ample sun production and durable head and neckwear. The product series includes a youth 5-Panel GO Cap, Pack Trucker Cap, Trucker Cap, Play Booney Hat and Fun Bucket Hat, as well as CoolNet® UV and CoolNet® UV Insect Shield multifunctional neckwear in several playful colors and patterns.

To view the collection and for more information on BUFF® and it’s sustainability initiatives, visit: 


Media Contact: Stef Walters / [email protected]

About BUFF®
Joan Rojas invented BUFF®'s legendary multifunctional tubular as a protective solution to the sun, wind, and cold while touring country roads on his motorcycle– and in 1992, BUFF® was founded. Today, the company offers an entire line of accessories: from caps to headbands and beanies to balaclavas, all designed to help people live more outdoor moments. From day one, BUFF® dedicated itself to caring for the well-being of the planet and the people who share it. Headquartered in Barcelona, Spain, the company manufactures ninety percent of its products in-house using renewable energy. Furthering the brand's commitment to making a positive impact, BUFF® became a Certified B Corporation™ in 2022. BUFF® products are sold in more than 80 countries across the globe and in top outdoor sporting retailers across the U.S.