Industry News 10/25/2005

FLOW Hires new Sales Reps in Rockies and Northeast Territories

FLOW Hires new Sales Reps in Rockies and Northeast Territories

October 19, 2005 San Clemente, CA.  The month of October brought about strategic changes to the Flow rep force.  In the Northeast, a familiar face has been brought back to represent Flow.  Brad Haverly who has been in the game since the early 90’s is back on board with the company.  Brad’s sales rep experience includes many reputable brands such as Nidecker, Northwave, Arnette, Option, NFA clothing and Flow. 

Chad Perrin, National Sales Manager for Flow feels that bringing Haverly back into the company was a great move for Flow as well as for the local retailers.  “Brad is and always has been a Flow rep, so to have him back on board now is really exciting for us,” commented Perrin, “Our New England customers still know Brad as the OG Flow rep in the area.  The news has our retailer's in that region really excited and the timing couldn't be more perfect."

The Rockies territory has also been given a new face for Flow.  Ray Lang, a long time Denver, CO resident has been chosen to represent the Flow line.   Lang brings with him much experience in the Rockies territory where he has been a sales rep for 12 years.  Lang began his career with Never Board, Bat Waves Gloves and Bamboo Curtain Outerwear, after which he moved on to rep larger lines with Special Blend, Split Clothing and Option Snowboards.  Currently Lang is representing Alpinestars, and is an avid motocross racer on the amateur circuit.   Perrin expressed his thoughts on Lang’s new position with the company, “I am really stoked to have Ray on board as our new Rockies rep.  Ray brings a wealth of experience and knows how to service his customers in the region.  Plus Ray and I go way back and it is nice to have him as part of the new crew at Flow,”

Johnny West, VP of Sales for Flow, expressed his views on the changes the company has experienced recently, "All of these changes show our continued commitment to deliver superior products, service, and support to our dealers around the globe.  The current momentum we are experiencing at Flow is great and the addition of Brad and Ray gives it an additional push!”

Flow is the originator of the reclining high-back binding, since it’s beginnings in 1995; Flow has been the leader in sales of this technology.  Over the past ten years, in addition to perfecting the reclining high back, Flow introduced it’s own line of boots and boards, which have seen increases in sales every year.


Today Flow is known for it’s ease of use, comfort, and advanced control gained when using their products.  Most recently, Flow introduced “Triple Threat Technology,” a system of boots, boards, and bindings designed to heighten ease of use and control when used together.  The success of Triple Threat was evidenced this year by the excellence of the Flow Pro Team riders, Antti Autti, Risto Mattila, and Scotty Lago.