Industry News 11/8/2005

Freestyle Audio Announces Latest Edition to Their Line of Active Sport Waterproof MP3 Players

Freestyle Audio Announces Latest Edition to Their Line of Active Sport Waterproof MP3 Players with the Introduction of Fusion DMP



November 7, 2005 - San Diego, California - Freestyle Audio, creator of the world’s first and only waterproof mp3 player designed specifically to accommodate the special needs of surfers, wakeboarders, snowboarders and swimmers, today announced the introduction of their newest patent-pending waterproof mp3 player. Fusion DMP will be available just in time for the holiday gift buying season at local surf, board and skate shops, as well as on the internet (
www.freestyleaudio.com).

  “Freestyle Audio is very excited to have had the opportunity to work with several professional surfers, wakeboarders and triathletes in collectively defining Fusion DMP’s advancements from the previous model – it is the most durable, sleek, and user-friendly mp3 player for this market,” stated Ron Tindall, Director of Operations at Freestyle Audio.

Fusion DMP truly lives up to Freestyle Audio’s tagline “take your music there”; it is completely submergible in excess of 10 feet and can stay underwater for days on end. It’s sleek, skip-free design and light weight (35 grams) makes it easy to use and handle even while engaged in active sports. No look ergonomic buttons make the unit simple to operate; a rechargeable battery with up to 40 hours of playtime per charge ensures you won’t run out of music playtime; and the waterproof earbuds are designed to provide crystal clear sound even underwater. Unlike other mp3 players, Fusion DMP does not require loading software onto your computer (MAC or PC) to download or change-out music, making this the easiest to use mp3 player on the market.

“Overwhelming consumer interest and recognition over the past year of Freestyle Audio waterproof mp3 players made it a no-brainer for us to continue advancing the product to the next level – we believe Fusion DMP does just that,” stated Freestyle’s founder Lance Fried.

Fusion DMP is available just in time for the holiday gift buying season at local surf, board and skate shops, as well as on the internet (www.freestyleaudio.com) in both a 256mb (holds approximately 80 songs/8+ hours of unique music) and 512mb version (holds approximately 175 songs/15+ hours of unique music). Each unit comes with a neoprene armband, waterproof earbuds and USB cable. For more information, visit us on the web at www.freestyleaudio.com.

ABOUT FREESTYLE AUDIO WATERPROOF MP3 PLAYERS  

Freestyle Audio waterproof mp3 players are completely submergible and shockproof. A sleek, durable design makes them easy to use, with ergonomic buttons that allow for “eyes-free” control of the unit. Each unit comes complete with a rechargeable internal battery and all the accessories needed for truly freestyle activity, including a wetsuit/armband, waterproof earbuds and a USB cable to connect to your PC or Mac – making freestyle the perfect mp3 player both in and out of the water. Freestyle remains committed to advancing the world of active sports audio technology with exclusive core distribution through surf, board, and skate shops.