Industry News 11/16/2005

Drive Graphic Design and Haro Bikes End Agency Relationship

Drive Graphic Design and Haro Bikes End Agency Relationship

11/15/2005

Having started working for Haro Bicycles in 1985, Sean Hargraves, DBA Drive Graphic Design has seen the rapid rise of the company from near extinction to global BMX dominator. ³I originally started in the summer of 1985 hand coloring Xerox copied line drawings with Bob Haro; that¹s how far I go back with this company. I¹ve experienced some good times and worked with a few great people and take great pride in having helped build Haro into the powerhouse that it now is. But with the departure of longtime leader and friend Jim Ford, I felt it was my time to go as well.²

Although most of the creative at Haro is handled inhouse by longtime Creative Director Pete Demos, Drive Design was responsible for about 80% of the ATB bike graphics, BMX Racing graphics, Team uniforms, catalog bicycle photography and handled 100% of the marketing, graphics, catalogs, trade show display, and all photography for the Haro owned Masi brand. Sean Hargraves was Creative Director of Haro Bikes from 1992-1997 when he left to start Drive Graphic Design and has since worked with many bike companies including Haro, Trek, Univega, Diamondback/Raleigh, Masi and currently SE Bikes.

Drive Graphic Design can be reached through the website at www.drivegraphicdesign.com