Industry News 11/21/2005

Optic Nerve Launches New Online Initiative

Comprehensive Web Site and Online Marketing Strategy Unveiled.

Edgewater, Colorado, November 18, 2005:: Optic Nerve announced
today that a completely integrated interactive campaign has been
launched to support its expanding network of retail partners. In
conjunction, a completely redesigned, state-of-the-art web site
and targeted online banner ad campaign are programmed to drive new
consumers through to dealers nationwide.

"The new high-end website is a dynamic resource that will
consistently connect our loyal customers more directly with our
valued retailer partners," remarked Bill Cotton, President of
Optic Nerve.

A comprehensive online marketing campaign using a mix of target-
message banner ads and exclusive contest offers will build brand
awareness and aggregate new consumers. Selected sport specific web
sites and contest partners have been chosen thru detailed media
analysis and fine-tuned to maximize seasonal sell-thru efficiency.

The site was completely redesigned with the objective of defining as a sport culture portal. The site highlights key
product features, benefits and technologies with intuitive
navigation complemented by crisp, clean photos for the consumer to
peruse. Consumers can purchase select models through preferred
online retailers or may search for a nearby dealer with Optic
Nerve's new and improved authorized dealer search. Athlete bios,
detailed technology stories and a comprehensive news section round
out the new site.

For nearly 25 years Optic Nerve has been a leader in the sport
sunglass industry. We have spent countless years, months, days and
hours in the mountains of Colorado testing our products to deliver
our retailers the finest sunglasses on the market. It all comes
down to what our company stands for - intelligence, awareness and
style in the mid-tier price point. We have worked hard to create a
 dynamic program that rivals the quality of our competition. We
continue to stand by and advance our products with our "No Hassle
- Lifetime Warranty." For more information please visit