Industry News 11/21/2005

EMU AUSTRALIA Appoints Dawn Caylor As Director Of Design

EMU AUSTRALIA APPOINTS DAWN CAYLOR AS DIRECTOR OF DESIGN

(SAN CLEMENTE, CA) November 21, 2005 - EMU Australia the global
leader in authentic, Australian lifestyle footwear, is proud to
announce the addition of Dawn Caylor as the company’s new design
director. As a veteran of the action sports industry with
experience ranging from footwear and apparel, to swim and
accessories, Caylor has established formidable experience, running
the gamut of the brand development process—from sales and
marketing to product development and design.  Caylor will be based
in the company’s San Clemente, California-based North American
headquarters.
 
“Dawn has a proven ability to forecast and create trend-right
product that not only appeals to our consumer but proves to sell
successfully,” said Greg Licht, president of EMU Australia.  “She’s
a natural fit whose background in integrating design and
salability will be a tremendous asset to our team and the evolution
of our product offering.”

Caylor comes to EMU from Nomad Footwear where she built her
experience developing brand identity and knowledge of mass market
product, most recently serving as the label’s brand manager and
designer. She has also spent the last five years as an
independently contracted freelance designer for recognized brands
and private label clients including Pac Sun, Wet Seal, Disneyland,
Ocean Minded and Charlotte Russe.  She also served in a number of
capacities for Girl Star Footwear & Slipurrs, where she was
responsible for launching and directing the company’s junior-
focused footwear offering.  Before joining Girl Star Footwear &
Slipurrs, Caylor spent three years as national sales manager and
director for Aaron Chang and was instrumental in the successful
launch of the brand’s swim program.

An avid surfer and snowboarder, Caylor resides in San Clemente
where she happily lives in the active Southern California lifestyle
that inspires the brands she creates for.