Industry News 11/23/2005

Optic Nerve Creates Website to Buff-UP Connection between it’s Retailers and End Users

Optic Nerve Creates Website to Buff-UP Connection between its Retailers and End Users


Comprehensive Web Site and Online Marketing Strategy Unveiled.


Edgewater, Colorado, November 18, 2005:: Optic Nerve announced today that a completely integrated interactive campaign has been launched to support its expanding network of retail partners. In conjunction, a completely redesigned, state-of-the-art web site and targeted online banner ad campaign are programmed to drive new consumers through to dealers nationwide.


"The new high-end website is a dynamic resource that will consistently connect our loyal customers more directly with our valued retailer partners," remarked Bill Cotton, President of Optic Nerve.


A comprehensive online marketing campaign using a mix of target-message banner ads and exclusive contest offers will build brand awareness and aggregate new consumers. Selected sport specific web sites and contest partners have been chosen thru detailed media analysis and fine-tuned to maximize seasonal sell-thru efficiency.


The site was completely redesigned with the objective of defining as a sport culture portal. The site highlights key product features, benefits and technologies with intuitive navigation complemented by crisp, clean photos for the consumer to peruse. Consumers can purchase select models through preferred online retailers or may search for a nearby dealer with Optic Nerve's new and improved authorized dealer search. Athlete bios, detailed technology stories and a comprehensive news section round out the new site.


For nearly 25 years Optic Nerve has been a leader in the sport sunglass industry. We have spent countless years, months, days and hours in the mountains of Colorado testing our products to deliver our retailers the finest sunglasses on the market. It all comes down to what our company stands for - intelligence, awareness and style in the mid-tier price point. We have worked hard to create a dynamic program that rivals the quality of our competition. We continue to stand by and advance our products with our "No Hassle - Lifetime Warranty." For more information please visit