Industry News 12/8/2005

Stepchild Snowboards in The UNITED KINGDOM

Stepchild Snowboards in The UNITED KINGDOM

Things are going really well for Stepchild 's first season in the UK.  Our distributor Lateral Corp just hooked up UK rider Will Hughes with boards.  Will is one of the most established names in the UK snowboarding scene and bagged 2 UK magazine covers last season.  He'll be based in Tignes, France for the winter season where he'll be on the look out for a couple of young up and comers to complete the three person Stepchild UK team.   He'll also be road-tripping with some of the UK mags for some solid Stepchild coverage.

The UK has sold out completely of Simon Chamberlain boards after only a few weeks on the shelves.  TSA' s Jeremy Sladen reports that "Stepchild is doing really well for us. We've never experienced sell through like this on any first season brand."