Industry News 1/17/2006

Electric Visual Chooses Public Relations Firm



Electric Visual Chooses Public Relations Firm Enright Communications for Lifestyle Marketing Efforts

New York, NY – January 17, 2006 – NYC’s Enright Communications, Inc., a leading marketing communications firm for lifestyle brands, today announced the addition of Electric Visual to its agency roster.  Through this bi-coastal union, Enright will work closely with Electric to increase brand awareness and mainstream media exposure for Electric’s progressive line of sunglasses, goggles and softgoods, as well as its world-renowned team of athletes, musicians and media magnets.

“We chose Enright over other PR agencies because they have the knowledge, experience and contacts to take us to the next level in our marketing efforts,” says Electric Marketing Director Mike Carter.  “The Electric brand and Kip Arnette’s hand-crafted eyewear designs are both incredible stories that deserve proper attention.  The Enright team not only understands, but is also deeply connected to the industry Electric is rooted in, so we are very confident they will make an excellent ambassador for our brand moving forward.” 

In the year ahead, Enright will execute an array of strategic marketing communications tactics on Electric’s behalf aimed at exposing new audiences to the core lifestyle brand’s many facets.  Additionally, Electric will take advantage of Enright’s product showroom at its midtown Manhattan office to conduct one-on-one appointments with fashion stylists and editors from major print and broadcast media outlets. 

About Electric Visual
Founded in early 2000 by eyewear industry veterans Bruce Beach, Kip Arnette and Mike Carter, with offices in San Clemente, CA, Electric Visual is an innovative leader in the global eyewear market.  Electric’s mission is simple; to spearhead a visual revolution by offering trend-right eyewear designs (sunglasses and goggles) that seamlessly fuse fashion, function and technology with the youth-inspired, action sports lifestyle it was born from.  Electric employs a diverse team of world-class athletes, musicians and personalities to serve not only as brand ambassadors, but also inspiration for new product designs and marketing strategies.  Electric products are available online and at specialty retailers worldwide.  For more information and to find an authorized Electric dealer in your area, please log on to the company’s website at
www.electricvisual.com.      

About Enright Communications, Inc.
Headquartered in Manhattan’s garment district, Enright Communications, Inc. was founded in January 2004 to serve as a competitively priced alternative for lifestyle brands looking to effectively expand their reach and exposure in a cost-effective manner.  As action sports and lifestyle related properties begin to garner a more mainstream focus, Enright is there to help these brands increase visibility with the mass market in an authentic manner while maintaining credibility with all-important core audiences.  Enright prides itself on living the lifestyle it represents and is firmly committed to consistently providing top-notch service and tangible results that will exceed client expectations.  Enright doesn’t just represent brands; Enright is brands.  To find out more and to view Enright’s complete client roster, please visit the company’s website at
www.enrightcommunications.com.