Industry News 1/19/2006

Smith Optics and Plantronics Team on Action Sports Gear

Smith Optics and Plantronics Team on Action Sports Gear

 New Products to Pioneer Integration of Style, Comfort and Sound Innovation

Smith and Plantronics will jointly develop helmets, goggles, eyewear and other products that incorporate wireless technology.  The helmets will include audio systems compatible with MP3 players, such as Apple iPods, and MP3-enabled cell phones, advanced ventialation systems, a crash replacement program, and an unprecedented lifetime warranty. 

 “We are the market leader in goggles in the snowsports business and we have been innovating the product category for over 40 years,” said Eric Carlson, Director of Product and Merchandising.  “The resources, focus and market knowledge that Plantronics has will allow us to evolve that heritage into the expanding wearable technology market.  What we’re seeing now is that wearable technology is advanced enough to provide unrestricted design opportunities while being cost-effective. We can provide hands-free connection for all of our athletes and weekend warriors alike,” Carlson continued. 

About Smith Optics

Based in Sun Valley, Idaho, with a Southern California office located in San Clemente, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is as well known for its diverse line of fashion and performance sunglasses as it is for its goggles. From Smith’s distortion-free Tapered Lens Technology to the versatility of the Slider Series, with its patented, interchangeable lens system, the devotion to excellence, innovation and style is what has made Smith goggles and sunglasses the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information visit

About Plantronics
In 1969, a Plantronics headset carried the historic first words from the moon: “That’s one small step for man, one giant leap for mankind.”  Since then, we’ve become the headset of choice for mission-critical applications such as air traffic control, 911 dispatch, and the New York Stock Exchange.  Today, this history of Sound Innovation™ is the basis for every product we build for the office, contact center, personal mobile, entertainment and residential markets. The Plantronics family of brands includes Plantronics, Altec Lansing, Clarity, and Volume Logic. For more information, go to
www.plantronics.comor call (800) 544-4660.

Altec Lansing, Clarity, GameCom, Plantronics, the logo design, Plantronics Sound Innovation and Volume Logic are trademarks or registered trademarks of Plantronics, Inc.  The Bluetooth name and the Bluetooth trademarks are owned by Bluetooth SIG, Inc. and are used by Plantronics, Inc. under license.  All other trademarks are the property of their respective owners.