Industry News 1/30/2006

Allyance Launches Television Ad Campaign and Sponsors X-games

Allyance Launches Television Ad Campaign and Sponsors X-games
As Part of an Overall Marketing Blitz- Allyance hits the air waves!

SAN CLEMENTE, CA JANUARY 27, 2006
Allyance, an innovative designer and marketer of premium quality sports and lifestyle apparel, gear, and entertainment, announced today the launch of their TV ad campaign including sponsorship of the X-games.

Allyance will be sponsoring television coverage of the X-games in key markets throughout the country. The 30-second spots and thousands of cross channel promotions will all highlight Allyance.  The X-games, which begin airing this weekend (January 28-February 1st) on ESPN, ESPN 2 and ABC, will be brought to viewers by Allyance and will feature the company’s new commercials produced by 10th Street Bros.

In addition to television sponsorship, Allyance will have riders participating in the games and will be on location with their 36 foot RV to hang out with the members, support the riders and give tons of stuff away.  Allyance will be in Aspen all weekend long throwing parties and getting down with the members.

The ads (now produced by partner, 10th Street Bros.) have been airing in key markets, including New York City and the tri-state area since early November 2005.  They will continue to air all year long in key markets through out the country on networks such as: ABC, ESPN, ESPN 2, MTV, MTV 2, VH1, E!, BET, SPIKE, Discovery, Toon Network, Nickelodian, TBS, Comedy Central, CNN, CNBC, Fox News, USA, The Weather Channel, Lifetime, TBS and more.  The commercials will also be played on-line and on several resort stations.

A high-ranking Allyance member stated, “We’re taking over the air waves to promote the concept of consumer empowerment.  People are loving what we’re putting out and they love giving us their input.  We’re rock’n!  They’re rock’n!  Speak up and join the Allyance!”

About Allyance:
Allyance is a designer, manufacturer and marketer of apparel, gear and entertainment. Through Alpha 6 Distributions, LLC, Allyance distributes premium, cutting edge styled products under the Allyance brand name, integrated with a multi-media celebrations of the Action Sports Lifestyle. The synthesis of gear, entertainment, consumer empowerment and the internet represents a unique business model within the industry.

For more information about this release or Allyance products, tours, events, riders and free stuff go to jointheallyance.com or contact Caitilin.Black@theallyance.com