Industry News 2/2/2006

New Smith Super Method: Big Style and Big Performance

New Smith Super Method:  Big Style and Big Performance

KETCHUM, IDAHO (January 20, 2006) – Answering the call for big style and big performance, the Super Method from Smith Optics is a luxurious new frame that sacrifices nothing.

Based on the architecture of the ever-popular Smith Method but elevated to a whole new level of oversized style, the Super Method is available with several of Smith’s legendary performance optics – including light-adjusting photochromic, glare-killing polarized and fashion-driven gradient lenses. 

“The Super Method is testimony to the fact that new look is still the big look,” said Eric Carlson.  “Combined with a choice selection of our finest optical technologies and metal logo detailing, the Super Method goes all out to deliver the full package.”

Available frame and lens combinations on the Super Method include Black with Polarized True Color Gray ($99); Tortoise with Polarized Sienna Brown ($99); Green Stripe with Polarized Sienna Brown ($99); Chocolate with Photochromic Brown ($99); Root Beer Fade with Brown Gradient ($80); and Black with True Color Gray ($70). 
All Smith lenses provide 100 percent protection from harmful UV rays and blue light.
Protected by Smith’s Lifetime Warranty, the Super Method’s 8-base lens curvature serves up superior straight-ahead and excellent peripheral vision.   Eliminating any possible distortion in the lenses is Smith’s unique Tapered Lens Technology™ (TLT™).
Built with durable and lightweight TR90 frame material for superior comfort, the Super Method is designed to provide a snug and secure all-day fit for medium faces.   A custom Smith logo detail on the temple and stainless steel Italian hinges showcase the Super Method’s extra flair.
Based in Sun Valley, Idaho, with a Southern California office located in San Clemente, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is as well known for its diverse line of fashion and performance sunglasses as it is for its goggles. From Smith’s distortion-free Tapered Lens Technology to the versatility of the Slider Series, with its patented, interchangeable lens system, the devotion to excellence, innovation and style is what has made Smith goggles and sunglasses the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information visit