Industry News 2/3/2006

Smith Projekt Meshes Street Style with Legendary Lens Performance

Smith Projekt Meshes Street Style with Legendary Lens Performance

KETCHUM, IDAHO (January 20, 2006) – A striking introduction from the leaders in performance optics, the new Smith Projekt matches the finest lens technologies with a truly distinctive look.

The Projekt’s unique presence begins with broad temples, large coverage lenses for medium faces, and integrated adjustable wire-core temples for super style and a true custom fit.  

The finishing touch is delivered with the available selection of high-performance Smith lenses, establishing the Projekt as a frame that truly stands apart from the crowd.

“The thing that makes the Projekt so unique is two-fold: it’s classic Smith design lines paired with the indisputable advantage of Smith performance optics,” said Eric Carlson, Smith Optics’ Director of Product and Merchandising.

Protected by Smith’s Lifetime Warranty, the Projekt is made from handcrafted acetate for incredible durability and all-day comfort.  Stainless steel Italian hinges and a stylish custom Smith logo on the temple round out the striking look of the new frame.

With 8-base lens curvature, the Projekt enhances both straight-ahead and peripheral vision, while distortion-free optics are guaranteed by Smith’s unique Tapered Lens Technology™ (TLT™).  The lenses also provide 100 percent protection from harmful UV rays and blue light.

A full selection of high performance lens options are available in the new Projekt, including Black frames with Polarized True Color Gray ($99); Horn with Polarized Sienna Brown ($99); Green Stripe with Polarized Sienna Brown ($99); Smoke with Photochromic Gray ($99); and Black with True Color Gray ($70).

Based in Sun Valley, Idaho, with a Southern California office located in San Clemente, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is as well known for its diverse line of fashion and performance sunglasses as it is for its goggles. From Smith’s distortion-free Tapered Lens Technology to the versatility of the Slider Series, with its patented, interchangeable lens system, the devotion to excellence, innovation and style is what has made Smith goggles and sunglasses the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information visit www.smithoptics.com.