Industry News 2/6/2006

New Smith Minx Steps Into Spotlight With Glamour and Confidence

New Smith Minx Steps Into Spotlight With Glamour and Confidence

KETCHUM, IDAHO (January 20, 2006) – Delivering a double dose of style and confidence, the Smith Minx brings a fresh new look to those seeking a touch of glamour in their daily adventures. 

With multi-layer handmade acetate frames and full coverage lenses designed for small faces, the Minx features a custom temple logo accented with crystal stones.  The result is a combination of fashion styling and sophistication. 

“The Minx was created for wearers with small faces who crave fashion styling without sacrificing lens performance,” said Eric Carlson, Smith Optics’ Director of Product and Merchandising. 

Protected by Smith’s Lifetime Warranty, the Minx’ luxurious yet durable frames are made of handcrafted acetate with stainless steel Italian hinges. Built into the frames are adjustable wire-core temples that enhance the style and enable a true custom fit.

The Minx’ 6-base lens curvature enhances peripheral viewing, while ensuring distortion-free vision.  The high performance Smith lenses also serve up 100 percent protection from harmful UV rays and blue light.  

The selection of lens options on the Minx include some of Smith’s finest optical performers, including glare-killing polarized lenses and fashionable gradient lenses.  

Available combinations include Black frames with Polarized True Color Gray ($99); Tortoise with Polarized Sienna Brown ($99); Kiwi with Brown Gradient ($80); and Pink with Rose Gradient ($80). 

Based in Sun Valley, Idaho, with a Southern California office located in San Clemente, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is as well known for its diverse line of fashion and performance sunglasses as it is for its goggles. From Smith’s distortion-free Tapered Lens Technology to the versatility of the Slider Series, with its patented, interchangeable lens system, the devotion to excellence, innovation and style is what has made Smith goggles and sunglasses the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information visit