Industry News 2/15/2006

Allyance Announces New Additions to 06/07 Winter Team

Allyance Announces New Additions to 06/07 Winter Team
San Clemente, CA, February, 104, 2006 (PR Newswire)
Allyance, an innovative designer and marketer of premium quality sports and lifestyle apparel, gear, and entertainment has added urban rail rider and backcountry booter specialist, Asa Martinez as well as X-games boardercross competitor Jonathan Cheever to their ever-growing team.
The team already boasts a group of young, progressive, extremely talented pro and amateur boarders. Along for the ride again this year are Allyance veterans Ivan Marcinko, Justin Rister, Brian O¹leary and Stephen Laterra.
Blowin¹ up the scene in the Pacific Northwest is up and coming rider, Ivan Marcinko.  Marcinko, who has been killing it at railjams all season, is definitely someone who poses a veritable threat to the scene, so keep on the look out for Ivan.
20 year old, Justin Rister has also been making some noise out in the Pacific Northwest.  With upcoming events including the U.S. Open, he¹s riding full barrel and proving himself every chance he gets.
Brian O¹leary, a SoCal native adds some serious flavor to the team.  You can find him rippin it up in the parks at Bear Mountain and Mt.High everyday of the week. 
Rounding out the veteran team is Stephen Laterra. With years of experience under his belt, Stephen is now Vail Mountain¹s terrain park designer and still kills it in the park daily.
Newcomers Asa and Jonathan up the team¹s game considerably. Jonathan is an exceptionally well-rounded and consistent rider who stands out in boardercross as well as in the halfpipe.  With a strong appearance at the x-games he¹s definitely launching himself towards the ranks of other top riders.  Asa¹s ability to rock everything from the deepest powder to the sickest rails will blow your mind in upcoming videos.
³The team is really starting to come together. The raw talent we¹ve got going on out here will blow your mind.  The heat these guys have been bringing to competition scene across the country is making some noise. We¹re stoked on all of our riders and can¹t wait for people to start seeing them in the mags and videos.² stated an Allyance HQ official.
About Allyance:
Allyance is a designer, manufacturer and marketer of apparel, gear and entertainment. Through Alpha 6 Distributions, LLC, Allyance distributes premium, cutting edge styled products under the Allyance brand name, integrated with a multi-media celebrations of the Action Sports Lifestyle. The synthesis of gear, entertainment, consumer empowerment and the internet represents a unique business model within the industry.
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