Industry News 2/17/2006

Allyance Urban Assault Vehicle¹s Maiden Voyage Gridlocks Time Square

Allyance Urban Assault Vehicle¹s Maiden Voyage Gridlocks Time Square

Multi-Media Propaganda Vehicle Stops Traffic For 7.5 Hilarious, Entertainment Filled Minutes
 
New York, NY February 16, 2006
 
For about 7.5 minutes traffic in parts of Times Square came to a screeching halt as drivers and pedestrians were stunned by the light and sound spectacle of Allyance¹s Urban Assault Vehicle out on its maiden Voyage.  The truck, a logo emblazoned behemoth packed with free Allyance hats and stickers, blasted the awe-struck, picture-taking crowd with streaming 10th Street Bros videos accompanied by barrages of ³Welcome to Jamrock.² Law enforcement officials and announcements by the driver to ³Get BACK!² over the truck¹s P.A. system finally dispersed the crowd.  The truck quickly broke free and made a successful escape. No one, including the truck, sustained any damage and no tickets were issued.  ³In a sea of billboards, nothing got people¹s attention like the newest weapon in our arsenal of outdoor marketing.  This surprising orgy of sight and sound is hard to
beat.²- Allyance HQ
 
³Holy crap!² exclaimed Tom from Saddle River, NJ.
 
³Move that @#$*! Monstrosity or I¹ll have you towed,² stated a NY DOT officer. 
 
About Allyance:
Allyance is a designer, manufacturer and marketer of apparel, gear and entertainment. Through Alpha 6 Distributions, LLC, Allyance distributes premium, cutting edge styled products under the Allyance brand name, integrated with a multi-media celebrations of the Action Sports Lifestyle. The synthesis of gear, entertainment, consumer empowerment and the internet represents a unique business model within the industry.
 
For more information about this release or Allyance products, tours, events, riders and free stuff go to jointheallyance.com or contact
Caitilin.Black@theallyance.com