Industry News 2/24/2006

Earth Products Promotes from Within

Earth Products Promotes from Within


Adio and Planet Earth Promotions Give Key Accounts Better Service

Carlsbad, Calif. – February 23, 2006 – Earth Products today made several promotions in the sales force for the Planet Earth and Adio Footwear brands.  For Planet Earth, Chad Crites has been promoted to the Planet Earth Sales Manager, which will positively impact the brand’s specialty retailers with more attention to their specific needs. Chad excelled at growing Planet Earth’s key accounts and high expectations are laid out for his work with specialty accounts that are vital to the success of the Planet Earth brand. Chad formerly served as the Adio and Planet Earth Key Accounts Sales Manger, managing and growing top accounts like Zumiez and CCS by over 150%. Before Earth Products he was the National sales manager for Clive.

Jeff Ellis was also promoted as the new Key Accounts Sales Manager. Jeff already has a great understanding of Planet Earth’s key account business, and how they operate which make this a perfect fit.

Adio Footwear also promoted JJ Catlett to the East Coast Adio Sales Manager. JJ most recently served as the Mid-Atlantic Sales Rep (Adio/Planet Earth and Hawk), growing the territory by over 400% in the past 2 years. Having a dedicated Adio Sales Manger on the East Coast is truly beneficial, allowing both the East Coast market and the Adio brand specialized focus where it counts.

Earth Products is a leader in action sports footwear and apparel. It is the producer and distributor of Adio Footwear, Holden snowboard outerwear, and Planet Earth clothing/outerwear.