Industry News 3/1/2006

Nidecker Revamps US Sales Force

Nidecker Revamps US Sales Force

March 1, 2006, Vista CA, Nidecker Snowboards distributed by MI Distribution is pleased to announce the addition of 3 new reps. Josh Yandell Northwest, Vince Falco, Midwest, and Tim Graber in the Southwest. “Over the past 2 years Nidecker has not had a solid rep presence in these regions.” commented Courtney Mercier of MI Distribution. “With a product line as diverse as Nidecker’s it is very important that each retailer has support.”

Josh Yandell is no stranger to Nidecker and is happy to be back on board. “It’s not easy to find a 21 year-old, rider owned, rider driven snowboard brand these day.” Josh also reps for Volcom and Slick Willy’s wax. “I am really stoked to be working for Nidecker again.” Shops in the the Northwest can contact Josh at

Vince Falco has taken on the Midwest region for Nidecker. Vince currently works with O’Neill outerwear. Shops on either side of the lake can contact Vince at

Tim Graber will be covering the Southwest region minus Southern California. Tim also works at Alpine Ski and Travel in Phoenix and has carried the Nidecker line for the past 4 seasons. “We have always done really well with Nidecker it’s an easy sell with its long history and quality craftsmanship.” Tim’s contact info is

New England will now be covered by Jeff Lemen and his rep-group. Jeff currently handles both the Mid Atlantic Region and the Southeast. Lemen who started working with Nidecker a few years ago has had great success growing both regions.  Shops in all three regions can contact Jeff at:

Nor Cal rep Ethan Sillin has now acquired the Mammoth Lakes region as well.. Ethan has been working with Nidecker in Northern California for the past 3 seasons, and Mammoth’s proximity lent itself easily to Ethan’s territory – plus he’s stoked to shred the Mammoth park!  Shops can contact Sillin at

Teton Riders Sales headed up by Nidecker veteran Sales Rep Justin McGuire has not changed. Justin continues to grow his region as he has for the past 7 years. “I couldn’t be happier with the direction Nidecker is headed” remarked Mcguire. Shops in the Rockies can contact Justin at

Sourthern California Territories can contact MI Distribution directly at:

Be sure to check out Nidecker’s new line of Boards Boots and Bindings for 06/07. Standout items include the New ACT 1 binding, Ultimate Grip, the 132 Jib Stick, The Nano and the all new redesigned Megalight - Nidecker’s most advanced freeride board to date.  Ask your friendly Nidecker rep for more info.

Nidecker is proud to be Europe’s First Snowboard Manufacturer.  For more information on Nidecker and the current 2006 line check out www.nidecker.comor email  Nidecker is distributed in the states by MI Distribution in Vista, CA .