Industry News 3/6/2006

Renowned Snowboard Craftsman Turns Olympic Gold into Platinum

Renowned Snowboard Craftsman Turns Olympic Gold into Platinum

Hansjurg Kessler Hand Makes Boards For Olympic Medalists & Palmer Snowboards

DENVER, CO…March 1, 2006 … High in the Swiss mountains, in a setting surprisingly similar to something you’d see on the set of Heidi, is Hansjurg Kessler’s workshop. Accessible only by foot, packhorse or ATV, the unassuming father of four children works his magic - one snowboard at a time.
 
And judging by the results of this year’s Olympic competition, he is doing a good job. In the men’s parallel giant slalom snowboard event, which took place on February 22, 2006, 14 out of the 30 total riders, competed on Kessler’s handmade boards including the gold and silver medalists, Swiss brothers Philipp and Simon Schoch.
 
The following day, half of the women’s field in the parallel giant slalom was riding a Kessler board as well, including all of the top five female finishers. Daniela Meuli of Switzerland, Amelie Kober of Germany and American Rosey Fletcher all made it onto the podium with Kessler boards. Even non-snowboarding Olympians are riding his boards. American ski racer, Bode Miller, has a Kessler board in his quiver as well.
 
Another fan of Kessler’s boards is action sports icon, Shaun Palmer. At the time of his World Cup finish that landed him on the 2006 US Olympic Snowboard Team, Shaun Palmer was riding a Palmer Platinum LE, a limited edition snowboard handcrafted by Hansjurg Kessler exclusively for Palmer Snowboards.
 
Shaun made headlines in December with his miraculous snowboard cross comeback, which resulted in his spot on the Olympic team. He began competing on the World Cup circuit on his tried and true Palmer Channel Titanium, a board that hasn’t been produced for the past four years. After failing to get the results he was looking for, Shaun switched to the Kessler-designed Platinum and had immediate success. Shaun tore his Achilles tendon in a competition prior to the Olympics and was not able to compete in Italy.
 
In addition to owning a small snowboard company baring his name, Kessler has agreed to design and produce the Platinum LE for Palmer Snowboards for the 2006/07 winter season. The result is the first snowboard in the world that allows for full-blown power riding without compromising effortless handling and total control. It is also the most expensive board in the world, retailing at $1,900. But it’s worth it.
 
The Platinum LE is 100% carbon construction and is the benchmark of Palmer technology. The lightweight Platinum LE features all the benefits of carbon: rocket-fueled rebounds, powerful acceleration and dampening. The award-winning Klothoid shape, full woodcore and stone ground 7200 graphite base creates a very fast and powerful, yet easy to handle ride. 
 
What does Kessler have to say about the recent success of his boards? "I am so tired from the past few months - working 90 hours a week preparing every board specifically for each rider’s needs. Kicking ass is exhausting..." Not to worry, Kessler will be rested enough to deliver the Palmer Platinum boards to consumers in time for next winter.
 
The Palmer Platinum LE, handmade by Hansjurg Kessler will be available in limited quantities in Fall 2006.
 
JUST BUILT BETTER :: Since 1995, Palmer has been making the best boards in the world.  Through proprietary technology and exclusive materials, Palmer Snowboards provides the best ride and the finest on-mountain experience. No matter your style, you will find the perfect ride with Palmer.  Palmer Snowboards <
http://www.palmersnowboards.com> , it’s all about the ride.