Industry News 3/14/2006

Pro Riders to Participate in Star Studded Golf Tournament in Scottsdale, Arizona

Pro Riders to Participate in Star Studded Golf Tournament in Scottsdale, Arizona Benefits the Boys & Girls Club of America

malbon Brothers Farms Collaborates with Scion to Launch “Release” Sportswear Collection with a Swinging Celebrity Golf Invitational

Scottsdale, AZ  – This Spring, malbon Brothers Farms (mBF), IMG and Beyond Marketing brings to Scottsdale, Arizona an exceptional event merging the remarkable worlds of fashion, automobiles and sports – The Scion Release Invitational (SRI). In addition to being a charity celebrity golf tournament, this monumental event will also serve as the launch of Scion’s new sportswear collection – RELEASE. More than just another automotive Brand, Scion has established itself into the hearts and minds of the architects of pop culture through sports, music, film, art, and now fashion. Together, Release and Scion will deliver the unexpected to the fashion industry, becoming a key element in what moves you.


The two-day golf Invitational, takes place at the Arizona Biltmore Resort and Spa and the Tournament Players Club (TPC) from March 20-21.  The Scion Release Invitational will bring together key influencers in music, fashion, film, and sports to take part in charity golf and celebrate the launch of this innovative clothing brand, with all proceeds benefiting the Boys & Girls Club of America. Celebrities to date include RZA, Gabrielle Union, Mike Jones, Hill Harper, America’s Next Top Model winner Naima Mora, Sleepy Brown, Mobb Deep, Zoe Saldana, Tony Yayo, Trina, Trick Daddy, Lloyd Banks, Juvenile, Fabolous, Ray J, MOP, Paul Banks, Raekwon, Timbaland, Cartoon, Estevan, Paul Wall, Skinhead Rob, Trina, Mike Vogel, Lance Bass, Tiny “Debo” Lister, KD Aubert, Chris Jacobs, Kelly Carlson, Corri English, Kevin Sorbo, Zachary English, Wild ‘N Out producer Nick Cannon, NFL players Haloti Ngata, Damion Anderson, Kyle Kosier, Marvel Smith and Adalius Thomas,  pro skateboarder Stevie Williams, Jesse Terreo, Dania Ramirez, Burton team members Romain DeMarchi, Todd Richards, Dingo, Olympic silver medalist Danny Cass and Olympic gold medalist Hannah Teter, G-Unit & 50 Cent with Jeremy Piven from HBO’s Entourage taking center stage as the weekend’s host. 


“Scion is incredibly excited to be working with mBF, who has provided invaluable insight and effort in helping to produce this event,” said Jeri Yoshizu, Scion sales and promotions manager. “Together, Scion and mBF have created an exciting three-day event filled with golf, music, and charity benefiting the Boys & Girls Clubs of America.”


Monday, March 20, marks the first full day of the tournament with a shotgun-style 18-hole golf competition. The first day ends with a cocktail reception and dinner, followed by a fashion show to celebrate the launch of Release. The last day of the event concludes with another full day of golfing and an awards dinner to congratulate the winners. The awards dinner will include a silent auction, with all proceeds benefiting the Boys & Girls Clubs of America.


The success of the Scion brand has created a culture that extends beyond the automobile industry – Release being its latest development launching into the world of fashion. Release is a sportswear line with a twist, combining traditional golf wear with cutting edge, high end streetwear sensibility. The 2006 Release line is co-designed by Blue Davis and Jupiter Desphy III, two of the most sought after streetwear designers in the country. Through a national search of well-known designers, 10 were chosen to submit their collections to Scion.  Out of the 10 entries, Blue and Jupiter were selected to create the first Release collection. Continuing to embody the “freedom of artistic expression” theme that inspired Scion’s line of vehicles, Release is also the expression of luxury.


This celebrity golf tournament brings together vehicles, sport and fashion – under one forward-thinking brand.


Get ready to Release.


About Scion:

Scion is the newest line of vehicles from Toyota Motor Sales (TMS), U.S.A., Inc. Developed with a new generation of youthful buyers in mind; Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The Scion brand features three groundbreaking models,  the xA taut subcompact five-door, the xB urban utility vehicle and the tC sports coupe. For more information, visit


About mBF:

malbon Brothers Farms (mBF) is a multi-media creative branding and marketing collective focusing on  the art of Nuance Marketing.  mBF organically cultivates brands and connects their products to a particular  network of people by effectively identifying and utilizing societal cues and cultural nuances to  establish brand relevance and authenticity; thus creating a more original and salient brand  communication or marketing platform.  mBF creates customized marketing campaigns, branded strategies,  designs, events and experiences that connect brands to their core consumer.  mBF’s headquarters are in the heart of New York, with satellite offices in key pop cultural hubs around the world. 


For more information regarding the Scion Release Celebrity Golf Invitational and the Release collection, please contact Sarah Cirkiel ( or Jill Meisner (, Pitch Control PR, 212.475.4919. For more information about Scion Products please contact Ming-Jou Chen ( or 310.468.4782.