Industry News 3/16/2006

Palmer Reports Strong Early Season Sales

Palmer Reports Strong Early Season Sales
Broad Spectrum of Price Points Drive 2006/07 Pre-Books Beyond Expectations

Denver, CO …March 16, 2006… While spring riding is on the minds of most snowboarders, winter is still on the minds of Palmer Snowboards’ executives… next winter that is. With SIA behind them and preseason sales well underway, the Palmer sales team is breathing a sigh of relief. 2006 sales are pacing above expectations, a welcome change from this time last year when the entire snowsports industry saw soft numbers, presumably from the below-average snowfall during the 2004/05 winter season.
“There is a lot of momentum in the hard goods industry right now,” said Kevin Addy, VP of Sales and Marketing for Palmer. “Everyone suffered last year and it’s good to see that trend reversing. Palmer early sales are definitely exceeding our expectations.”                        
Addy attributes the introduction of new price point snowboard models over the last few years for the renewed interest in the Palmer brand. Introduced in 2005, the Flash, Jade and Prodigy all retail in the low $300’s yet offer riders the quality construction, performance and reputation that Palmer’s more expensive boards are known for.
Expanding on that concept, Palmer introduced the P-Line in January 2006 to the retail community and received an overwhelming response. Created with ease of selection in mind, the P-Line features all the performance and quality, without the confusing technical terminology and riding-style distinctions.
Most snowboards require the rider to determine their “riding style” before they are even on the mountain. The new P-Line boards don’t make any distinction between freeride, freestyle or all-mountain. They are designed for people who just want to ride, making it an excellent recommendation for everyone and therefore, significantly simplifying the retail purchasing process.
Designed with timeless colors and graphics, the P-Line boards are clean and simple with a modern design. The white collection is available in sizes 146 and 150cm while the black collection comes in sizes 154, 158 and 162cm. Both have an MSRP of $299.
The approach seems to be working for Palmer. Sales are already surpassing the company’s goals and the majority of orders placed thus far include P-Line products.
On the other end of the spectrum, the $1,900, handmade Platinum LE also opened new doors to Palmer with high-end retail accounts. The Platinum is 100% carbon and is the benchmark of Palmer technology, innovation, playful performance and style. It’s also the most expensive snowboard ever produced.
While it’s still early in the sales cycle, all signs indicate that growing the Palmer line in both directions was a good decision.
“Our product line evolution over the last two years has really created the stable platform Palmer needed for growth,” concludes Addy.
JUST BUILT BETTER :: Since 1995, Palmer has been making the best boards in the world.  Through proprietary technology and exclusive materials, Palmer Snowboards provides the best ride and the finest on-mountain experience. No matter your style, you will find the perfect ride with Palmer.  Palmer Snowboards <> , it’s all about the ride.