Industry News 3/17/2006

SIA Announces New Marketing Agencies Hire

SIA Announces New Marketing Agencies Hire

McLean, VA (March 17, 2006)… SnowSports Industries America (SIA) is pleased to announce the selection of Siquis Limited (Baltimore, MD) and Big Rig Creative (Brooklyn, NY) as the association's agencies to help implement new marketing efforts as set forth by the SIA Board of Directors.  Siquis will be responsible for SIA’s strategic marketing efforts and campaigns while Big Rig will handle the association’s multi-tiered website initiative including trade and consumer sites.   Both agencies will play an instrumental role in marketing SIA, its services and winter sports products. 

SIA is the national, not-for-profit, member-owned trade association of more than 650 competing winter sports product manufacturers, suppliers and distributors working together to promote and develop the winter sports industry. SIA produces the SIA SnowSports Trade Show, the largest snow sports Show in North America, with over 90 percent of the buying power attending, and the ultimate gathering place for the winter sports industry. 

“With the new direction from the SIA Board, we felt it was time to proceed with an agency search and interview process,” said SIA President David Ingemie.  “After a thorough process, we feel that we have found two firms that offer excellent creative and strategic marketing expertise to help us achieve these goals.”

Headquartered in Baltimore, Maryland, and founded in 1986, Siquis Ltd. is a full-service brand strategy and marketing communications agency offering integrated advertising, direct response and traditional media services, design and Public Relations. Siquis specializes in the sports and outdoors arenas, and partners with many brands within those respective categories. For a complete client list and further information, visit www.siquis.com.

Big Rig Creative is an online and offline design and marketing firm with offices in New York and New Jersey. They focus on creating strong recognizable brands and unique experiences within traditional and non-traditional media. Big Rig’s award winning creative and marketing teams have a vast knowledge of usability and an in-depth understanding of consumer buying habits, giving them a solid foundation to create effective campaigns. Big Rig’s team members have been creating memorable campaigns since 1996 for small boutiques to fortune 500 companies throughout a wide variety of industries. For more information visit www.bigrigcreative.com

SIA would like to thank Factory Design Labs (Denver, CO) for their three successful years of innovative design and imaging for SIA’s marketing campaigns and websites.  With the help of their creative staff and account managers, SIA has been able to elevate the association’s image and awareness to the next level. 

– SIA –

SnowSports Industries America (SIA) is the intelligent partner of the snow sports industry. SIA annually produces the SIA SnowSports Show, the largest industry trade show and networking environment, and delivers invaluable data, support and marketing products. SIA serves as the national, not-for-profit, member-owned trade association representing snow and winter sports companies. For more information, check out www.thesnowtrade.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: (703) 556-9020, Fax: (703) 821-8276, E-mail: siamail@thesnowtrade.org