Industry News 3/17/2006

Factory Design Labs and SIA End Relationship


DENVER, CO ...March 16, 2006... After more than three years and literally hundreds of projects executed, Factory Design Labs announces the termination of its relationship with SnowSports Industries America (SIA). Factory designed and produced SIA's "Intelligent Partner" brand platform, corporate identity package, web site infrastructure, trade show optics, trade advertising, print and digital collateral and e-marketing solutions.

"It became clear, that as we have expanded our client base with major brands including many ski and snowboard companies, snowsport retailers, ski resorts and the media, that a potential conflict of interest was on the horizon. In the end, we wish SIA continued success," said Scott Mellin, CEO of Factory Design Labs.

Factory Design Labs currently represents Intrawest Colorado, Brine, Inc., Oakley, Sony Pictures, Dell,, Paramount Pictures, Boa Technology, Palmer Snowboards, Stanton, Optic Nerve, The Soze Group, Westword, Copper Mountain Resort, SCARPA North America, and Winter Park Resort among other national and global brands.

"We at Factory operate in a very unique culture, from our in-house teams extending all the way to our working relationships with our clients," continued Mellin. "We pride ourselves in our business centric strategic solutions, award-winning creative and the fact that we have brilliant people generating ideas and servicing the needs of our clients. SIA was a fantastic client and we plan to assist in a successful transition to the new agency."

Factory Design Labs is a culturally relevant consumer activation urban design collective located in the Denver area. Factory connects brands with their consumers through integrated marketing campaigns. Factory has a wide range of capabilities from brand strategy to web design. Check out the urban design collective at

:: :: Beth Jahnigen : Public Relations | E-Marketing Manager
:: :: 303.573.9100 x216 : 888.MOFLAVA