Industry News 3/21/2006

Monster Wave Surf Great Shane Dorian Signs Multi-Year Deal with Monster Energy

Monster Wave Surf Great Shane Dorian Signs Multi-Year Deal with Monster Energy

Hawaiian-born surf great to run Monster Energy ripped glowing green “Claw M”

CARLSBAD, Calif., (March 20, 2006) – Monster wave surfing extraordinaire Shane Dorian is the latest action sports athlete to join the Monster Energy team and will run the iconic ripped glowing green “Claw M” at major big-wave surfing competitions around the world.  Dorian has signed a multi-year deal and will help promote Monster Energy’s brand marketing initiatives and also represent the company as an “official surf ambassador”.

A former Hawaiian surfing champ at age 11, Dorian went on to win multiple events on the prestigious ASP World Championship Tour event circuit and was always a world title contender. The 1987 Gotcha Pro champion at Sandy Beach (Hawaii), Dorian surfed on the ASP Tour from 1993 to his recent retirement in 2004 – one of his many career highlights coming in 2000 when he won the Billabong Pro and finished ranked 4th overall on the ASP World Tour.

Dorian, known as a pioneer in the avant-garde new school style surfing combining aerial tricks with his fluid, hard-charging, hard-carving  surf technique wrought in Hawaii, has focused his energy recently on big wave surfing and the highly insane tow-in surfing made popular in recent years at such places at the Cortes Banks and Todos Santos.

Dorian’s alignment with Monster Energy comes appropriately at time when he’s focused his energies on Monster waves, backed by Monster Energy when he competes on building-size waves at events such as the Billabong XXL, Quiksilver Eddie and the Jaws contest.

“I’ve been drinking Monster Energy for a while now, made the connection with some sponsorship and am definitely looking forward to representing Monster Energy at big wave contests all over the world this summer,” said Dorian. “Monster surf, Monster drinks – it’s a given.”

Monster Energy supports the sport. Be it surf, motocross, skate, snow, BMX – name it – the athletes are rockin’ Monster Energy more than anything these days. Check out all the flavors – Original Monster Energy, Monster Lo-Carb, Monster Assault and the new Monster/fruit juice hybrid called “Khaos.” Shane Dorian digs it – so will you. On the ‘Net at
www.monsterenergy.com.

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